Doha, Qatar - Jan. 30, 2017 - US based Reputation Institute published on its website www.reputationinstitute.com a report on granting the Qatari Ministry of Interior completion certificate as the first interior ministry in the world that integrates reputation management systems in its operations through a series of stage-wise specialized processes wherein the ministry identified its primary stakeholders accurately and analyzed the public trends and impressions about the services provided by the Ministry in the various areas internally and externally.
As per the report published by the Institute, the project focuses on how the flow of information between the ministry and various categories related to its services and activities, ranging from workers in the ministry to the rest of the beneficiaries, in a way to ensure the provision of correct and adequate information about the ministry and its services in different areas at a time when multiple sources of information became the most important challenge faced by institutions in image building and reputation.
The project, which lasted for more than two years included a variety of methodological and research programs targeting stakeholders that have been identified accurately as the most influential in building a mental perception and reputation of the Ministry of Interior, namely, (citizens, customers, tourists, employees, the media, and human rights organizations) in addition to the benchmarking to a number of regional and international ministries and police forces of the similar nature.
The US-based Reputation Institute carried out the scientific research employing manual and electronic questionnaires, interviews and media content analysis, which has helped to provide evaluative information on the image of the Ministry and its reputation among all parties, in addition to the secretion of many of the proposals and recommendations that will contribute in developing and improving performance indicators Interior Ministry and the competent organs.
The Reputation Institute further added that, more than five specialized workshops were conducted with a targeted model for measuring the reputation of the Ministry of Interior among the relevant stakeholders, with the participation of representatives of all competent departments at the Ministry and experts from the Reputation Institute. The model of image building and institutional reputation management of the Ministry was adopted in accordance with six main themes such as development, service, leadership, citizenship, governance, business environment as well as emotional aspects like respect, admiration, feeling and trust. Each of the above mentioned themes are denoted with specific measurement points linking performance measurement with the general impression among the targeted people.