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Reply and AWS Announce Multi-Year Strategic Collaboration to Advance Generative AI Innovations, Helping Customers Design, Develop, and Deploy Scalable and Secure AI Applications

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Reply provides solutions on AWS starting from digital transformation consultancy to managed services. The new collaboration will drive the development and application of Generative AI solutions across industries, leveraging AWS services and Reply’s AI expertise.
Reply provides solutions on AWS starting from digital transformation consultancy to managed services. The new collaboration will drive the development and application of Generative AI solutions across industries, leveraging AWS services and Reply’s AI expertise.

The new collaboration will drive the development and application of Generative AI solutions across industries, leveraging AWS services and Reply’s AI expertise.

TURIN, Italy, March 25, 2025--(BUSINESS WIRE)--Reply, a global leader in systems integration and consulting, today announced a multi-year strategic collaboration agreement with Amazon Web Services (AWS) to accelerate innovation in Generative Artificial Intelligence (GenAI). This collaboration will enable businesses worldwide to harness the power of AI by leveraging advanced cloud infrastructure and AI-driven capabilities. Together, Reply, with its companies Data Reply and Storm Reply, and AWS aim to create vertical solutions that increase process efficiency and boost productivity, and build specialized GenAI offerings spanning various industries and use cases.

The collaboration builds on a long-standing relationship between Reply and AWS. Over the years, Reply has been at the forefront of AI innovation with AWS, achieving the AWS Machine Learning Competency in 2020, gaining preview access to Amazon Bedrock in 2023, and being one of the first companies worldwide to earn the AWS Generative AI Competency in 2024.

"We are thrilled to expand our collaboration with AWS to explore the full potential of Generative AI," said Filippo Rizzante, CTO at Reply. "Our combined efforts will merge advanced AWS technology with Reply’s AI expertise to deliver transformative solutions for our clients. This collaboration not only reflects our dedication to innovation but also our commitment to helping organizations stay ahead in a rapidly evolving digital landscape."

With this collaboration, Reply will enable its customers to efficiently adopt AWS, embracing AI at scale with a secure and streamlined approach. The Reply’s companies, Data Reply and Storm Reply, will deploy the advanced AI and machine learning services of AWS, including Amazon SageMaker, Amazon Bedrock, and Amazon Q, to design, develop, and deploy scalable and secure Generative AI applications for diverse use cases, including software engineering optimization, hyper-personalized customer experiences, operational efficiency, intelligent cost optimization, AI-driven operations, and sales and marketing automation.

As part of the agreement, Data Reply and Storm Reply will gain access to specialized training and resources. This initiative will empower them to deliver tailored AI solutions for clients across markets, with a specific focus on Automotive, FSI and Energy.

Reply’s expertise in AI is exemplified through several solutions, addressing concrete business challenges across various domains, including knowledge management, software development, customer engagement, supply chain optimization, security, and social media management. These solutions leverage advanced GenAI Agentic capabilities to deliver valuable results, such as: