Reddit ramps up efforts to attract international users, CNBC reports

TipRanks

Sat, Nov 30, 2024, 4:45 AM 1 min read

Reddit (RDDT) is accelerating efforts to attract additional users outside of the U.S., targeting countries like India and Brazil as it seeks to open up new advertising opportunities, CNBC’s Arjun Kharpal reported Wednesday, citing COO Jen Wong. The COO noted other platforms have 80%-90% of users outside the U.S., while Reddit has about half of current users based internationally. “So that points to a lot of our future user growth opportunity definitely outside of the U.S. and local language,” Wong told CNBC. “The opportunity, the way I think about it, is every language is an opportunity for another Reddit.”