U.S. restaurateurs are looking to boost traffic by cashing in on the National Football League craze, scheduled to begin, today. Most restaurant operators rolled out a slew of promotions spanning the next five months to attract guests and garner solid sales.
The latest to join this bandwagon is Red Robin Gourmet Burgers Inc. RRGB. The company, with the Seattle Seahawks, will offer a season-long promotion at the participating Red Robin Gourmet restaurants in Washington and Oregon. The restaurateur will be re-launching the Tavern Double Tuesday, which rewards guests with free food when Seattle Seahawks makes a set number of touchdowns or interceptions.
The offer will start with Seattle Seahawks’ first regular season game on Sep 13, every Tuesday. After the team scores a red zone touchdown, Red Robin Gourmet will offer a Red's Tavern Double Burger and Bottomless Steak Fries with the purchase of any burger, entree or salad and an appetizer for $5. In fact, last season; this offer was a huge hit among fans as the Tavern Double Tuesday promotion awarded guests in 15 out of 17 weeks.
Additionally, Red Robin Gourmet will offer limited edition Seahawks-branded $25 gift cards in six unique designs through Dec 27 at selected Washington and Oregon outlets. Further, customers who purchase these gift cards will receive an additional $5 bonus reward redeemable between Jan 1 and Feb 29, 2016.
For Red Robin Gourmet, the football season is a time when sales are strong, especially with the promotions associated with the local football team. As football fans gather with their friends to watch the games, the local restaurants enjoy a field day.
Red Robin Gourmet currently carries a Zacks Rank #3 (Hold). Some better-ranked stocks in the same sector are Ruby Tuesday, Inc. RT, Dave & Buster's Entertainment, Inc. PLAY and Carrols Restaurant Group, Inc. TAST. All these stocks sport a Zacks Rank #1 (Strong Buy).
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RUBY TUESDAY (RT): Free Stock Analysis Report
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