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Partnership to Feature Autonomous Drive-Thru with AI Technology and In-Suite Premium Coffee Integration
BREA, Calif., April 22, 2025 (GLOBE NEWSWIRE) -- Reborn Coffee Inc. (Nasdaq: REBN), a leader in the specialty coffee market, today announced that it has entered into a Memorandum of Understanding (“MOU”) with Otonomus Hotel, marking a groundbreaking collaboration to reimagine the future of hospitality and retail coffee service.
The strategic partnership will bring together Reborn Coffee’s specialty coffee expertise with Otonomus Hotel’s pioneering AI-powered hospitality vision. At the heart of the collaboration is the co-development of a next-generation autonomous drive-thru coffee experience utilizing cutting-edge AI technology — an advanced, fully autonomous ordering and fulfillment system. The AI-enabled Reborn drive-thru will be prominently located at the front of the Otonomus Hotel, accessible to both hotel guests and the public.
In addition, the partnership will extend into every guest room with premium in-suite Reborn offerings, including cold brew cans, single-serve coffee capsules, and smart coffee machines. Select suites may also feature curated Reborn welcome kits for a personalized touch.
"This partnership represents a fusion of innovation and hospitality," said Jay Kim, CEO of Reborn Coffee. "We're proud to align with Otonomus Hotel to launch a one-of-a-kind AI-powered experience that redefines convenience, personalization, and premium service."
The collaboration will explore integration features such as loyalty perks and room charge capabilities for seamless transactions. In-room QR codes will enable guests to easily reorder or subscribe to Reborn products, with additional opportunities for product sales at the hotel’s gift shop.
"This MOU is a step forward in shaping the hotel of the future," added Steve Alvarez, Co-Founder of Otonomus Hotel. "By working with Reborn Coffee and embracing smart retail, we’re creating a new benchmark for guest satisfaction and operational excellence."
The MOU will remain in effect for an initial term of six months as both parties finalize operational and revenue-sharing details. The agreement is non-binding and subject to further definitive documentation.
About Otonomus Hotel
Otonomus Hotel is a next-generation hospitality brand centered around AI integration and autonomous services. Designed for the modern traveler, the hotel leverages technology to offer personalized, seamless, and elevated stays.
About Reborn Coffee
Reborn Coffee, Inc. (NASDAQ: REBN) is a California-based specialty coffee retailer focused on delivering high-quality, handcrafted coffee experiences. With a growing global footprint and a dedication to innovation, Reborn is redefining the coffeehouse model through its premium products and technology-forward initiatives.