Better Reflects Ongoing Business Focus and Strategy
NEW YORK, NY / ACCESSWIRE / September 23, 2015 / Realco International, Inc. (the "Company") (OTCQB:LOGX), an advertising technology and data aggregation provider, is pleased to announce that, effective September 23, 2015, its name will change to PeerLogix, Inc. and its stock symbol will change from "RLQT" to "LOGX."
The Company's common stock has been assigned a new CUSIP number of 70555Q104, in connection with the name change. Outstanding stock certificates will not be affected by the name change and will not need to be exchanged. All stock trading, filings and market-related information will be reported under the new corporate name and trading symbol.
William Gorfein, Co-founder and CEO of PeerLogix, stated, "This name and symbol change is the final step in our recently closed merger. PeerLogix has grown to be an early mover in Torrent data analytics and we look forward to differentiating ourselves in the advertising and media technology sector. We look forward to continuing to share our business progress and strategy for growth with our shareholders and the Wall Street community."
About PeerLogix
PeerLogix is a data aggregation company providing a proprietary software as a service, or SAAS, platform which enables the tracking and cataloguing of Torrent files and Torrent networks in order to determine consumer trends and preferences based upon media consumption. PeerLogix's patent pending platform collects Torrent data, including IP addresses of the uploading and downloading parties (e.g., location), the name, file type, media type (whether movie, television, documentary, music, e-books, software, etc.), and genre of media downloaded, and utilizes licensed and publicly available demographic and other databases to further filter the collected data to provide insights into consumer preferences to digital advertising firms, product and media companies, entertainment studios and others.
Torrent is a geography agnostic platform used by approximately 130 million people worldwide to share TV shows, movies, music, pictures, video games, e-books and software with one another. All major entertainment and media content is available to consumers using Torrent to access media. Of this population of Torrent users, approximately 40 million reside in the United States and 90 million are distributed throughout all major and developing countries of the world.
Torrent activity represents one of the most significant categories of global Internet usage, comprising approximately 22% of all Internet traffic. Although Torrent data available at any one point in time is ephemeral and is then lost, PeerLogix has been storing and continues to store all such data in a fully scalable database which has been aggregating the results since approximately January 1, 2014, providing the distinctive ability to provide trend data on the basis of media consumption. The Company's proprietary platform operates on an automatic basis with little human interaction and continually acquires and catalogues Torrent data in real time, obtaining millions of data points daily.