Read This Before Judging Coca-Cola FEMSA, S.A.B. de C.V.'s (NYSE:KOF) ROE

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One of the best investments we can make is in our own knowledge and skill set. With that in mind, this article will work through how we can use Return On Equity (ROE) to better understand a business. We'll use ROE to examine Coca-Cola FEMSA, S.A.B. de C.V. (NYSE:KOF), by way of a worked example.

Our data shows Coca-Cola FEMSA. de has a return on equity of 11% for the last year. Another way to think of that is that for every $1 worth of equity in the company, it was able to earn $0.11.

View our latest analysis for Coca-Cola FEMSA. de

How Do You Calculate Return On Equity?

The formula for return on equity is:

Return on Equity = Net Profit (from continuing operations) ÷ Shareholders' Equity

Or for Coca-Cola FEMSA. de:

11% = Mex$14b ÷ Mex$130b (Based on the trailing twelve months to September 2019.)

Most know that net profit is the total earnings after all expenses, but the concept of shareholders' equity is a little more complicated. It is all earnings retained by the company, plus any capital paid in by shareholders. The easiest way to calculate shareholders' equity is to subtract the company's total liabilities from the total assets.

What Does Return On Equity Signify?

ROE looks at the amount a company earns relative to the money it has kept within the business. The 'return' is the yearly profit. That means that the higher the ROE, the more profitable the company is. So, all else equal, investors should like a high ROE. That means it can be interesting to compare the ROE of different companies.

Does Coca-Cola FEMSA. de Have A Good ROE?

Arguably the easiest way to assess company's ROE is to compare it with the average in its industry. The limitation of this approach is that some companies are quite different from others, even within the same industry classification. As shown in the graphic below, Coca-Cola FEMSA. de has a lower ROE than the average (16%) in the Beverage industry classification.

NYSE:KOF Past Revenue and Net Income, January 18th 2020
NYSE:KOF Past Revenue and Net Income, January 18th 2020

That's not what we like to see. We prefer it when the ROE of a company is above the industry average, but it's not the be-all and end-all if it is lower. Still, shareholders might want to check if insiders have been selling.

How Does Debt Impact Return On Equity?

Companies usually need to invest money to grow their profits. The cash for investment can come from prior year profits (retained earnings), issuing new shares, or borrowing. In the first and second cases, the ROE will reflect this use of cash for investment in the business. In the latter case, the debt required for growth will boost returns, but will not impact the shareholders' equity. In this manner the use of debt will boost ROE, even though the core economics of the business stay the same.