New name incorporates the brand equity of the company’s largest brand, supports strategy to expand in live social shopping
ENGLEWOOD, Colo., February 21, 2025--(BUSINESS WIRE)--Qurate Retail, Inc. (Nasdaq: QRTEA, QRTEB, QRTEP) has officially changed its name to QVC Group, Inc. ("QVC Group" or the "company"). The new name incorporates the brand equity of the company’s largest brand and supports QVC Group’s growth strategy to expand into a live social shopping company. QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. On Monday, February 24, the company’s stock will start trading under the new stock symbols "QVCGA", "QVCGB" and "QVCGP."
"This rebranding is an important milestone in our nearly 50-year evolution as a collection of leading retail brands," said David Rawlinson II, President and CEO, QVC Group, Inc. "From the beginning, we’ve been the innovators in live video shopping – first on cable TV, then on ecommerce and mobile. Now, once again, we’re reimagining our company to grow in new places by leaning into streaming and social."
QVC Group is redefining the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
Customers will continue to meet QVC Group through its six constituent brands: QVC, HSN, Ballard Designs, Frontgate, Garnet Hill and Grandin Road.
About QVC Group
QVC GroupSM is a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings innovative products, compelling content, and unforgettable moments to millions of shoppers worldwide via social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
QVC Group reaches more than 200 million homes worldwide via 15 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and FAST and other digital livestreaming TV. The retailer also reaches millions of customers via its QVC+ and HSN+ streaming experience, Facebook, Instagram, TikTok, YouTube, Pinterest, websites, mobile apps, print catalogs, and in-store destinations.