QFIN or AMPL: Which Is the Better Value Stock Right Now?

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Investors looking for stocks in the Technology Services sector might want to consider either Qifu Technology, Inc. (QFIN) or Amplitude, Inc. (AMPL). But which of these two stocks is more attractive to value investors? We'll need to take a closer look to find out.

We have found that the best way to discover great value opportunities is to pair a strong Zacks Rank with a great grade in the Value category of our Style Scores system. The proven Zacks Rank emphasizes companies with positive estimate revision trends, and our Style Scores highlight stocks with specific traits.

Right now, Qifu Technology, Inc. is sporting a Zacks Rank of #1 (Strong Buy), while Amplitude, Inc. has a Zacks Rank of #3 (Hold). Investors should feel comfortable knowing that QFIN likely has seen a stronger improvement to its earnings outlook than AMPL has recently. However, value investors will care about much more than just this.

Value investors also tend to look at a number of traditional, tried-and-true figures to help them find stocks that they believe are undervalued at their current share price levels.

Our Value category highlights undervalued companies by looking at a variety of key metrics, including the popular P/E ratio, as well as the P/S ratio, earnings yield, cash flow per share, and a variety of other fundamentals that have been used by value investors for years.

QFIN currently has a forward P/E ratio of 6.80, while AMPL has a forward P/E of 245. We also note that QFIN has a PEG ratio of 0.33. This metric is used similarly to the famous P/E ratio, but the PEG ratio also takes into account the stock's expected earnings growth rate. AMPL currently has a PEG ratio of 5.90.

Another notable valuation metric for QFIN is its P/B ratio of 1.92. The P/B is a method of comparing a stock's market value to its book value, which is defined as total assets minus total liabilities. By comparison, AMPL has a P/B of 5.01.

Based on these metrics and many more, QFIN holds a Value grade of A, while AMPL has a Value grade of F.

QFIN stands above AMPL thanks to its solid earnings outlook, and based on these valuation figures, we also feel that QFIN is the superior value option right now.

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