Q4 2024 Townsquare Media Inc Earnings Call

In This Article:

Participants

Claire Yenicay; Executive Vice President, Investor Relations and Corporate Communications; Townsquare Media Inc

Bill Wilson; Chief Executive Officer, Director; Townsquare Media Inc

Stuart Rosenstein; Chief Financial Officer, Executive Vice President; Townsquare Media Inc

Michael Kupinski; Analyst; Noble Financial Capital Markets

Patrick Shaw; Analyst; Barrington Research

Presentation

Operator

Good morning and welcome to Townsquare Media's fourth quarter 2024 conference call. (Operator Instructions)
With that, I would like to introduce the first speaker for today's call, Claire Yenicay, Executive Vice President.

Claire Yenicay

Thank you, operator, and good morning to everyone.
Thank you for joining us today for Townsquare's fourth quarter and year-end financial update. With me on the call today are Bill Wilson, our CEO, and Stuart Rosenstein, our CFO and Executive Vice President.
Please note that during this call we may make statements that provide information other than historical information, including statements relating to the company's future expectations, plans, and prospects. These statements are considered forward-looking statements under the safe harbor provision of the Private Securities Litigation Reform Act of 1,995 and are subject to risks and uncertainties that could cause actual results to differ materially from these statements.
These statements reflect the company's beliefs based on current conditions that are subject to certain risks and uncertainties, including those that are detailed in the company's annual report on Form 10-k filed with the SEC.
During this call, we will discuss segment profit, which we previously referred to as adjusted in operating income by segment. We may also discuss certain non-GAAP financial measures, including adjusted EBITDA.
Such non-GAAP financial measures should be used in conjunction with all the information contained in the quarterly, year-end, and current reports available on our website. I would also encourage all participants to go to our corporate website and download our investor presentation. This bill will reference some of those slides during our discussion this morning. In addition, our annual shareholder letter is now available on our website. At this time, I would like to turn the call over to Bill Wilson.

Bill Wilson

Thank you, Claire, and thank you all for joining us this morning. It's great to reconnect with everyone.
We're very pleased to share with you that Townsquare's fourth quarter results met our previously issued guidance and that our full year results met the guidance that we issued at the start of 2024.
And as always, our differentiated strategy and business model generated meaningful cash flow consistently throughout the year. We ended 2024 with $33 million of cash on our balance sheet and generated $49 million of cash flow from operations in 2024.
Importantly, we also completed the successful refinancing of our debt last month, extending our maturities until 2030. I am extremely proud of the Townsquare team's performance over the past several years. In essence, we have continuously executed on our differentiated digital first strategy and delivered on what we said we would do while simultaneously building value for our shareholders through debt reduction and share repurchase while also paying a high yielding dividend.
We delivered solid and consistent results in 2024 as we built momentum throughout the year. Driven in part due to the pickup in political advertising in our Presidential election year, but also importantly due to the sequential improvement in both of our two digital business divisions.
By now, it should be very clear that Townsquare's digital platform sets us apart from others in local media. As highlighted on slide 12, in 2024, digital revenue contributed 52% of our total net revenue, more than 2 times the industry average and digital contributed 50% of our total segment profit.
Digital is and digital will continue to be Townsquare's growth engine in the area where we focus the bulk of our investment capital going forward, consistent with our strategy of being a digital first local media company.
Let's dive into our two digital divisions results, starting with the fastest growing business for Townsquare, which is Ignite, our digital advertising business. In 2024, Townsquare's digital advertising net revenue increased plus 5.5% year-over-year to $159 million and grew to 35% of our total company's net revenue.
Our digital advertising segment is composed of our owned and operated portfolio of local and national websites and mobile apps and our programmatic business, which contribute approximately 40% and 60% respectively of the segment's revenue.
The success of our 10 digital business is due to our focus on super serving our communities with high quality hyperlocal content which has allowed us to build a large and at scale and engaged digital audience of over $70 million monthly unique visitors to our owned and operated websites and mobile apps.
With the deep skill set of our digital product and engineering team, we have developed a multitude of digital advertising solutions for our clients, bringing national scale and sophistication to our size markets, including high impact solutions that are not available on programmatic exchanges such as site takeovers, first impression full site coverage, mobile interstitials, sponsored social mentions and endorsements, etc. Etc. Etc.
In addition, we have the unique ability to collect and analyse first party data from our digital audience, allowing us to provide detailed and unique insights about consumer behaviours, audience interest, and purchase intent that drive real results with strong ROI for our clients, giving us a true strategic advantage over our local competition.
As a result of the strength of our local original content and brands, combined with this powerful first party data, we are confident that our owned and operated digital advertising business will continue to be a growth driver for our company moving forward.
That being said, we are most excited about our digital programmatic business, which has been and will continue to be the largest growth driver for our company for the foreseeable future. Particularly when factoring in the potential of the third party media partnership model that we launched in 2024.
Our digital advertising programmatic platform provides our customers with precise targeted solutions, giving them the ability to reach a high percentage of their online audience across desktop, mobile, connected TV, email, page search, and social media platforms utilizing display, video, and native executions.
We essentially act as a full service digital agency for our clients, from designing creative services to buying inventory, optimizing a campaign, and providing real-time reporting and analytics and insights. Therefore, providing a level of service that is often not available in the markets that we operate in.
In addition, we are simply able to offer a more cost effective campaign to our clients than most of our competitors, given our scale across our 74 market footprint and our in-house proprietary demand side trading desk that is integrated with more than 15 digital advertising buying platforms with access to all major advertising exchanges and therefore more than $250 billion impressions per day.
Given their own momentum and success in the digital programmatic advertising space, we elected to explore an additional avenue of growth which capitalizes on the knowledge, expertise, and competitive advantages we hold, white labelling our digital programmatic advertising solutions to others in local media.
In 2024, we created the Media Partnership division, and we have since announced strategic partnerships with great companies like Summit Media and Steel City Media who operate local media properties across 11 combined markets.
While this is currently a modestized opportunity in the context of our overall digital advertising division for 2025, we are very excited about what these and other potential partnerships represent, which we believe is the opportunity to become the chosen provider of digital programmatic advertising to broadcasters and digital agencies and others in local media in cities outside of the Top 50.
While early, we believe this media partnership initiative has the potential to be a significant difference maker and revenue and profit and growth driver in 2026 and beyond, as we are currently in discussions with numerous other partners in local media about potentially partnering with us to be their programmatic digital advertising solution.
S&P Global Market Intelligence latest forecasts project that digital advertising in the United States will increase at a +8.9% CAGR through 2029. We are confident that these favorable industry trends, together with our in-house suite of marketing solutions, third party media partnerships platform, investment in our original content strategy, and our first party data advantage will continue to drive strong digital advertising growth during the same period.
Throughout 2024, our digital advertising business gained momentum as first half digital advertising revenue growth was plus 1% in 2024, which grew to plus 5% in Q3 2024 and accelerated in Q4 2024 to a very strong plus 15.5% revenue growth. Looking to Q1 of 2025, we expect strength in digital advertising revenue will continue with year-over-year growth rates in the high single digits. This growth will be driven by very strong growth rates and programmatic digital advertising revenue.
Let's now turn to our second digital business, which is our subscription-based digital marketing solution fast Business Townsquare Interactive. One of the biggest accomplishments in 2024 was achieving a turnaround at Townsquare Interactive.
Due to both internal and external factors which we have described at length on earlier calls and which have since been addressed, we lost more than 7,000 subscribers from 2023 through Q1 of 2024.
At the start of 2024, we outlined our path to improvement. First, we returned to subscriber growth, then month over month revenue growth, and eventually profit growth. I'm proud to say that we have hit these targets and then some. Within the first quarter of 2024, we had achieved subscriber and month over month revenue growth, and in Q4 of 2024, we proudly returned to year-over-year revenue growth.
We are pleased to share that we expect Q1 2025 segment profit at Townsquare Interactive will increase on a year-over-year basis for the first time in two years, and we expect strong year-over-year full year segment profit growth in 2025 for Townsquare Interactive of $2million to $3 million.
We also launched the business management platform, a SaaS-based or software as a service offering for Townsquare Interactive in early 2024. This platform provides a suite of digital solutions which assist SMBs in identifying, converting, and communicating with their clients.
Previously, Townsquare Interactive was positioned primarily as a web design and SEO company, which served us well for many years. And although these services are still part of our core offering today, we recognize it was time to evolve.
Today there are many SMBs who already have a strong web presence but need help in other areas, and our new business management platform can be sold to clients who already have an established website that they're happy with and or those who already have dedicated resources to SEO.
We believe that our new SaaS-business management platform is a very powerful tool and will be a difference maker as we grow and continue to scale the towns for interactive business. We are not only helping SMBs with their digital presence, we are also helping them operate their business more effectively.
In 2024, Townsquare Interactive's net revenue declined 8% as compared to the prior year. Yet what is important to highlight is that the interactives year-over-year growth rates improved each quarter in 2024 from 15% in Q1 to negative 13% in Q2 to 6% in Q3, and finally returning to revenue growth of plus 2% in Q4 2024.
In addition, I am very proud of the fact that we manage expenses such as Townsquare Interactive segment profit margin actually increased 10 basis points to 28.4%. And the revenue growth will continue in Q1 2025. We anticipate TSI will double Q4's revenue growth rate from 2% in Q4 to approximately 4% in Q1.
And as I said earlier, we expect very strong year-over-year segment profit growth in Q1 for Townsquare Interactive as well, with profit expected to increase approximately 20% and thus approximately $1 million in the first quarter of 2025.
In the long term, we are confident that we have a long sustainable runway ahead of us. With an addressable market of nearly $9 million target customers as outlined on slide 15, we are only scratching the surface. With our existing subscriber base, superior product offering, including our new business management platform, and a huge market opportunity. I am confident that Townsquare Interactive is on track and set up for long-term profitable growth and success.
Thankfully, we strategically built a diverse product and service platform, and the strength of digital advertising offset the recovery last year at Townsquare Interactive. In total, our digital revenue grew plus 1% year-over-year to $234 million and importantly generated $62 million of segment profit, representing a 27% profit margin.
A digital margin much higher than most in local media. We believe Townsquare's ability to drive profitable, sustainable digital growth is a key differentiator for our company. Thus, I am happy to report that in Q4 of 2024, our total digital revenue grew approximately plus a 1% year-over-year. We view local radio as an extremely valuable asset with significant cash flow properties, unparalleled consumer reach, and an important local connection to our audience.
However, radio is not a growth driver, and in 2024, broadcast advertising net revenue declined 1% year-over-year and 6% year-over-year, excluding political revenue.
In fact, we take the view that broadcast is a mature cash cow business that will continue to decline going forward, as businesses will continue to share shift from traditional advertising to digital advertising. Thankfully, we are often the beneficiary in that case, as we often have the most comprehensive set of digital advertising solutions available in our markets. It is our view that as broadcast revenue declines going forward, we will continue to generate a solid profit as we carefully manage expenses to maintain a strong broadcast profit margin.
In 2024, despite broadcast revenue declines, our broadcast segment profit margins increased to approximately 30% due to both cost reductions and high margin political revenue. But even excluding political revenue, we also experienced an increase in broadcast profit margin in 2024. Because of the powerful combination of Townsquare's digital plus radio plus local investment, I believe that our flywheel will continue to blaze forward and gain momentum.
And now Stuart will go through our results in even more detail, including providing details on our successful refinancing last month of our debt, as well as providing 2025 guidance for revenue and profit. All yours, Sue, take it away.