Juho Sarvikas; Chief Executive Officer; Inseego Corp
Steven Gatoff; Chief Financial Officer; Inseego Corp
Lance Vitanza; Analyst; TD Cowen
Operator
Hello and welcome to Inseego Corp's fourth quarter and full-year 2024 financial results conference call. Please note that today's event is being recorded. (Operator Instructions)
On the call today are Juho Sarvikas, Chief Executive Officer; and Steven Gatoff, Chief Financial Officer. During this call, certain non-GAAP financial measures will be discussed. A reconciliation to the most directly comparable GAAP financial measures is included in the earnings release, which is available on the Investors' section of the company's website. An audio replay of this call will be also archived there.
Please also be advised that today's discussion will contain forward-looking statements. These forward-looking statements are not historical facts, but rather are based on the company's current expectations and beliefs. For a discussion on factors that could cause actual results to differ materially from the expectations, please refer to the risk factors described in the company's Form 10-K, 10-Q, and other SEC filings, which are available on the company's website.
Please also refer to the cautionary note regarding forward-looking statements section contained in today's press release. With that, I'd like to turn the call over to Juho Sarvikas, Chief Executive Officer. Please go ahead, sir.
Juho Sarvikas
Thank you and good afternoon, everyone. I'm incredibly excited to be here. First, I want to thank the Board for their trust and support. I also want to extend my deep appreciation to the Inseego team. You've given me a warm welcome throughout my first 45 days, and it already feels like home. This company has so much great talent, and I look forward to leading us into the next chapter.
I want to take a moment to reflect on the past 12 months. During this time, Inseego has undergone a significant transformation. We have recapitalized the company by optimizing working capital, restructuring the balance sheet, and materially reducing debt.
At the same time, we have streamlined our portfolio by divesting non-core assets and strengthening business fundamentals, laying a solid foundation for future growth and expansion.
These transformational efforts have positioned us for the future and as CEO I'm going to be more excited to focus my energy on driving our go-forward strategy.
Again, I want to thank the team for their resilience and determination in getting us to this pivotal moment.
Next, I'd like to share why I joined Inseego, the compelling market opportunity in front of us, and what I'm driving as our strategic focus areas moving forward.
My entire career has been dedicated to wireless innovation and market expansion, whether in leadership roles across the North America carrier business at Nokia and Microsoft, founding an OEM company to relaunch Nokia phones and scaling it to $3 billion top line or serving as president of Qualcomm North America.
I've had the privilege of driving industry transformation and shaping the evolution of wireless technology. I understand the space, its challenges, opportunities, and the immense potential. I think it's also important to note that when I ran Qualcomm North America, Inseego was my customer. This experience combined with my industry background gave me valuable insights into Inseego's position and market opportunity before I even came onboard. It's safe to say that I knew what I was stepping into.
There are three main reasons why I found the opportunity to join Inseego as CEO to be so compelling. First, Inseego sits right in front of a large and very attractive market opportunity. Wireless broadband is entering a golden age, evolving from niche use cases to become the preferred primary broadband solution for homes and businesses alike.
Today, there are 2 billion 5G connections globally, and by the end of the decade that number is expected to exceed 10 billion.
According to Wireless Infrastructure Association, Fixed Wireless Access or FWA is the largest growing broadband technology in the US and has accounted for the maturity of net additions over the past 18 months, leading all other broadband segments.
The wireless broadband market is growing already today despite the current network capacity constrained environment. We believe this trend will only accelerate as 5G advanced and 6G take hold in conjunction with the new spectrum that I expect will get unlocked in the upper mid band and the 7 to 8 gigahertz spectrum in the 6G era. I'm very bullish on this whole market and the tremendous opportunity it presents.
The second reason I joined the company is Inseego's unmatched engineering expertise and track record of wireless innovation. Inseego has a long history of industry first and pioneering breakthroughs that have shaped the wireless industry.
From developing the world's first handheld cradle modem to inventing the MiFi hotspot, revolutionizing mobile connectivity to leading the pack in millimeter wave, it's safe to say that Inseego has always been a wireless pioneer.
We have a strong engineering team here in San Diego. Quite frankly, the best I've seen in wireless paired with an impressive prototyping and testing facility. This combination enables us not only to be the first to market with the latest technology, but also engineer superior products. All our core IP is created right here in the US, which is an invaluable asset. We are building the future of wireless broadband right here in San Diego.
Finally, the third reason I joined Inseego is because it represents a rare opportunity to create significant value. The combination of an incredible expanding market opportunity and Inseego's unique capabilities makes this an exciting moment to lead the company. With the right technology, talent, and market position, we have a clear path to expand our product portfolio and go-to-market strategy to capture the opportunity ahead of us. Opportunities like this don't come along very often.
As CEO, my focus is on unlocking that value and driving sustained long-term growth. I could not be more excited about the journey ahead. Next, I'd like to share with you what I see looking ahead and the direction I'm going to take.
At Inseego, we believe that wireless is the future of broadband and will ultimately be the dominant connectivity paradigm. Our mission is to accelerate that through our technology leadership. We will be first to market with the latest advancements as 5G walls to 6G and by engineering superior high-performing cloud-managed products.
We've identified two strategic vectors to drive sustained long-term success. The first is driving execution and scaling of our FWA and MiFi businesses. Second is accelerating our software and services roadmap. In addition, we will revisit our operation strategy.
Let me share some color on each of these. The first growth vector executing and scaling our FWA and MiFi businesses is a statement of both product and go to market. Our product roadmap will be evolved to be better aligned with carriers and their requirements, and we will expand to a tiered portfolio to drive higher velocity stock skews. For FWA, this means having stock products in the carrier business segment, and for MiFi, this includes expanding into high volume, mid and value tier segments.
We will also invest in scaling our product and solution offerings beyond the current prosumer, SMB, and mid-market enterprise to include upmarket enterprise as well as industrial segments. Alongside this renewed product strategy, we will strengthen our two-pronged go-to-market strategy.
We have long standing partnerships with the carriers in North America. Not only do we sell in to get our product stocked, but we also work alongside carrier sales teams to identify new opportunities, find the right solutions for the end customers, and close the deals. We also have a strong network of value-added resellers or wires that we partner with.
Oftentimes, the carrier tries an opportunity with an end customer while the bar fulfills the order. At other times, the bar directly leaves the deal. In both scenarios, Inseego plays a key role in aligning both parties to improve efficiency and to deliver the best possible customer outcome.
The second growth vector is doubling down on our investment in software for the entire solution stack, both device and in the cloud. We will further differentiate our FWA and MiFi products by introducing advanced routing capabilities to meet the needs of enterprise and industrial customers.
We will look to accelerate our investment in Inseego Connect, our cloud-based device and edge management [SaaS] platform, to establish leadership in ease of deployment and remote management. We will offer extensive API support for partner integrations and leverage new AI capabilities to enhance the data traffic prioritization and network slicing functionality coming with 5G Advanced.
Inseego Connect is a compelling path to adding reoccurring revenue as well as an important contributor to [Crossmarch]. Also in our software and services portfolio, we have our very strong wireless subscriber management platform Inseego subscribe. This is an attractive business that we build and will continue to invest in, and I'm excited about the prospects of adding new features and functionality to the value proposition.
We also need to revisit our operation strategy to be able to scale our FWA and MiFi businesses to compete in new segments and to improve our margins. I've already introduced material changes to our procurement practices, how we manage our key vendors, our development partnerships with ODMs, as well as our manufacturing partnerships. We need to better align ourselves with the best players in the industry for each business segment.
Just like with our US-based engineering team, I also view this as an area for us to differentiate from a geographic strategy perspective. I have deep expertise in this domain and have already identified focus areas for near-term improvements.
With that, I'd like to provide some perspective on my market- and customer-facing activities. I've only been here 45 days, but I've made it a priority to meet the large wireless broadband customers here in the US. It has been great to reconnect with my existing relationships and to see that Inseego is held at a high regard in the industry and our product leadership is widely acknowledged.
We've already identified both near-term growth as well as long-term strategic opportunities and are now hard at work to materialize them. I'm very encouraged by the momentum and look forward to sharing more in our next earnings call.
Above all, our focus remains on sustainable long-term growth. The wireless broadband industry operates on long cycles, and while we are laying down the groundwork today, the full impact of our strategy will emerge in late '25 and 2026.
Next, I'd like to comment briefly on our '24 results and provide my thoughts on Q1 as we move into 2025.
This [pack water] marked another important step in it equal transformation, demonstrating the power of our execution. I'm incredibly proud of the team's relentless focus, which delivers strong financial and operational performance.
In Q4, we achieved 34% year-over-year revenue growth, improved cross margins, executed discipline, expense management, and delivered a third consecutive quarter of positive GAAP operating income. We delivered adjusted EBITDA margins again in the double digits. And we sharpened our strategic focus with the closing of the sale of our Telematics business.
Looking ahead, as we mentioned on the last call, we expect a sequential decline in Q1 revenue due to higher than anticipated customer inventory at year-end product transitions and a promotional initiative that is additive but not at the same robust levels as the second half of 2024 that was two to three times higher than historical levels. I'm confident in our long-term strategy and anticipate delivering overall year-over-year revenue growth for 2025.
With that, I'd like to hand it off to Steven, who will provide more details on our financial results and outlook. Over to you, Steven.
Steven Gatoff
Thank you, Juho. We're thrilled to have you here and welcome your energy and hit the ground running leadership in driving the company forward.
Hi everyone, I'll cover two pretty concise topics today. First, I'll take you through our Q4 and full-year 2024 financial results. And second, I'll share some color on what we're seeing in the business that's consistent with our comments on the November call and around which we'll provide guidance for Q1 2025 and a high-level view of full-year 2025 top-line expectations, as noted and as we always do, we'll of course wrap up by opening the call to your questions.
Let's start with our Q4 and 2024 results. First off, as we closed the sale of the Telematics business in late November 2024 for $52 million in cash. We're pleased with that price. That was roughly two times revenue or essentially double the multiple that the company received for the sale of the legacy South African Telematics business that Inseego sold back in 2021.
In so far, as our reporting of our financial results per US GAAP, the Telematics operations are reported in one net line item as discontinued operations on the P&L. As such, our Q4 and full-year 2024 financial results for the company's core revenue and expenses are presented on a continuing operations basis.
As we provided on our last call, we've laid out the apples to apples pro-forma historical financial information for continuing operations by quarter for 2023 and 2024 in our earnings deck that's posted on our Investor Relations website.
With that, let's get into the numbers. As you mentioned, Q4 was a solid quarter. Total revenue came in at $48.1 million, an increase of more than 33% year over year. And for the third consecutive quarter, total revenue grew again year over year for the first time in many years.
Consistent with Q3 2024, the two primary growth drivers were one, strong performance in the carrier hotspot product from the large carrier partner that we've talked about for the past few quarters, and that drove Q4 2024 mobile solutions revenue growth of more than 59% year over year. And two, year-over-year growth in our Inseego subscribed [fast] offering on the 2024 contract renewal that we've also mentioned on previous calls that drove services and other revenue growth of 62% year over year versus Q4 2023.
Rounding out product revenue, Fixed Wireless Access, increased revenue sequentially from Q3 2024, but declined slightly year over year as expected and as communicated on a November call. This was primarily due to larger prior period purchases by a carrier customer who's focused on the consumer market that is being acquired by another carrier customer, as well as by some slower purchasing from another carrier customer who was managing their inventory at year end. As noted, both of these items are also impacting Q1 2025 that we've mentioned, and we'll discuss more shortly.
Finishing revenue with a look at the full-year 2024. Inseego posted annual revenue growth for the first time since the pandemic. 2024 revenue came in at $191.2 million. The year-over-year growth of 14.3%. That consisted of product revenue that grew 8.3% year over year and services revenue that grew more than 40% year over year.
Moving on to gross margin, Q4 2024, non-GAAP gross margin percentage increased both sequentially and year over year, coming in at 37.4%, a 260-basis-point improvement versus the 34.8% in Q3 2024 and a nearly 200-basis-point improvement to the 35.6% non-GAAP margin in the same quarter of 2023.
As we've talked about previously, this resulted from our driving higher value and higher margin products and a more favorable revenue mix of products and go-to-market channels.
Looking next at non-GAAP operating expenses, as you've heard us say consistently, we continue to focus on operational excellence, and for another quarter, we successfully managed the business to both lower sequential dollar spend versus Q3 2024 and also lower year-over-year spend versus Q4 2024.
You'll also see a meaningful improvement in the spend efficiency as a lower percentage of revenue in Q4 year over year from 43% of revenue in 2023 to 30% in Q4 2024. And we'd make a point to note that that improvement includes an employee bonus in 2024 for the first time in a very long time.
Pulling this all together, the Q4 revenue performance and focused expense management delivered strong Q4 2024 adjusted EBITDA dollars that came in at more than double the prior year quarter at $5.4 million -- the third largest result in years. Adjusted EBITA margin also came in at all-time high levels at 11.2% for Q4 2024.
This strong execution is seen in the full-year 2024 results, as well. 2024 adjusted EBITDA came in at $20.5 million -- the single highest level on an apples-to-apples basis in more than a decade. And more than 2.5 times 2023 adjusted EBITDA of $8 million.
Wrapping up our 2024 results with a balance sheet, as we've been methodical about restructuring the convertible notes, reducing overall debt levels, and supporting the value of common stockholders. We largely completed right sizing our capital structure in Q4 with the exchange of more than 91% of the company's $162 million in outstanding convertible notes. That series of transactions materially reduced our debt, improved our liquidity and will drive our ability to invest in the business going forward.
When we started 2024, the company had more than $165 million in total debt that matured within 15 months and had $3 million in cash. We ended 2024 with $56 million in total debt and a healthy cash position of $40 million.
That total debt consists of the $15 million stub of the convertible note that will be paid off in full on May 1, and $41 million in the cost effective and long-term senior notes to 2029. These notes were part of the consideration received by bondholders who participated in the exchange of the convertible notes.
Our net debt position at December 31 was an exceedingly manageable $16 million. Overall, working capital was well managed this past year, and most importantly, we continue on a trajectory of generating positive operating cash flow. With that, let's finish with the second topic around what we're seeing in the business and provide guidance for Q1 2025.
Consistent with what we talked about on the November call, Q1 presents a slow start to 2025 on a revenue basis for three primary reasons.
First, Q3 and Q4 2024 had record revenue dynamics that were driven by unprecedented mobile hotspot execution with one of our key carrier customers where product volumes were double and nearly triple historical norms.
Second, 2024 was the end of a special national mobile hotspot program at one of our North American carrier customers that had generated nice volumes in 2024, but that is not continuing.
And third, like we discussed around the Q4 numbers, Q1 is also impacted by lower FWA purchases from a large carrier customer that is managing their inventory levels as they transition to the next generation FWA product.
Having said that, we remain very positive on the prospects for FWA and specifically on our new products that we're looking to bring to market in the middle of 2025.
For services and other revenue, we expect Q1 levels to be consistent with Q4 2024 on a dollar basis and meaning be higher than the prior year in Q1 2024. Thanks to the good work we've done with the Inseego Subscribe SaaS platform.
Insofar as gross margin percentage, we are driving continued improvement in Q1 2025 and expect gross margin percentage to increase both sequentially over Q4 2024 and year over year on a greater proportion of FWA and services revenue. Like we called out in the past, the final mix between mobile broadband, FWA, and services will be the ultimate determinant of where margins shake out.
Pulling this all together, we're providing the following guidance for Q1 2025. total revenue in a range of $30 million to $33 million and adjusted EBITDA in a range of $2 million to $3 million. While there are some anticipated revenue challenges in Q1 as we start the year, we're bullish on the prospects for the business as we move into 2025.
We expect our initiatives to introduce new products and diversify the customer base to drive overall revenue growth for the full-year 2025, and we expect to deliver sequential quarterly revenue growth each quarter as we move through 2025, beginning with Q2.
In closing, Inseego has overhauled its financial foundation and is now well positioned to fund our growth initiatives as we move through 2025. 2024 was a pivotal year where we delivered a return to total revenue growth, meaningfully expanded the company's profitability, disposed of a non-core asset that generated substantial cash to invest in the business, eliminated our convertible debt overhang, and invested in a scalable go-to-market model for long-term expansion.
With an industry veteran and a CEO role leading the company who has incredible relationships and industry perspectives and a diversified and expanding hardware and SaaS product portfolio, we continue to be focused on driving stockholder value through revenue growth, improved gross margins, operating profitability, and positive cash flow generation.
With that, we appreciate your time and support, and we're glad to open the call for your questions. Operator?
Operator
(Operator Instructions)
[Scott Zero, Roth Capital].
Hey, good afternoon. Thanks for taking the questions. Juho, welcome board. Congratulations. If I see someone of your caliber, as part of the Inseego organization going forward.
Before diving into some of your comments, Juho, in terms of the opportunity set where you're taking the company in the future, I wanted to clarify, some of the guidance. In terms of, Steve, from an inventory standpoint, customer inventory, can you give us an idea in terms of how many weeks of inventory we're looking through to burn down? And I want to clarify the comments around 2025 growth for the year and that would imply a pretty significant uptick through the second to fourth quarters of this year, north of $50 million a quarter, I think on average, which is actually above where consensus numbers have been. I just want to clarify that if that's what you're communicating that type of growth into the middle and second half of '25?
Steven Gatoff
Hey, Scott Stephen, we'll tag team of course on it if that's cool with you, but yes, you heard the outcome, explicitly as intended, which is the two dynamics, which is we are targeting and anticipate growing revenue for the full-year 2025/2024. So yes, that's the takeaway.
Yes, it is a challenging revenue start to the year with Q1, but we anticipate growing starting in Q2, and I'm with you on a map that does portend that the back half of the year should see some really good traction from a whole host of initiatives that we've really begun in earnest in the last five weeks with you host arrival.
Juho Sarvikas
And Scott, like I mentioned in my remarks, there's a significant opportunity that we see in the marketplace today with our existing large partners as well as broadening our customer base. So that's one of the key drivers why why we have the outlook for the entire year.
Very helpful and maybe you know just to follow up on that comment, where do you see a lot of that growth coming from the second half of this year then? Is that do you have visibility to new customers and design ones on that front? You mentioned some new products as well, I think on the hotspot front that'll start to kick in the middle of this year, but also, in your opening comments and in the release you talked about some other vertical market opportunities that you're starting to hit as well. Such as medical device and some other markets, I'm wondering if you could expand on some of those thoughts.
Juho Sarvikas
Yeah, absolutely happy to do that. If you look at our product plan for 2025, 1st of all, you'll see strong refreshes if you will, for the product lines that we have in the market today, which is.
Absolute key for us going forward. We also see great expansion of opportunity. I would say particularly on the FWA side as we continue to invest in our broader device portfolio but also in Sego Connect. So you should see us continue to grow from S&P to midmarket enterprise and then even more so large enterprise and even industrial segments towards the end of the year. So those are some of the key code drivers that I see going forward in 2025.
And maybe just quickly to follow up and then I'll get back in the queue, but in terms of some of the relationships you've talked about with I think the wireless ISP that you mentioned, in the current quarter, but also your discussion about narrowing the digital divide.
There's obviously a lot going on as it relates to be funding, and I think fixed wireless access is gaining much greater traction in terms of probably the mix going forward in terms of those connections. Is that an opportunity for you guys or you guys a little bit behind the curve on that front and we'll see you focusing more on the higher end, I'll call them enterprise types of opportunities. Thanks.
Juho Sarvikas
I think it will be so you'll you'll definitely see us expand our portfolio also in terms of tiering in the marketplace, right? So we are the household name today in premium Wi Fi.
I see no reason why we wouldn't be participating in the market in the marketplace in a broader sense. When it comes to government funding like once that picture clears out, we're definitely going to enjoy the benefit of that, together with the rest of the ecosystem. So we're paying close attention as to how that will play out. If you at fixed wireless access, I'm also very excited to explore, residential use cases in addition to the, enterprise and commercial segment. There's definitely an opportunity with the broaden the partnership with the large wireless players in the industry, but there might also be wired partnerships that you'll see us enter during 2025.
Great, thanks so much. I'll get back to you.
Juho Sarvikas
You too.
Thank you.
Operator
Lance Vitanza, TD Cowen.
Lance Vitanza
Hi, thanks, for taking the questions. Juho, welcome, and I appreciate the background that you discussed on the call, but could you perhaps talk a bit more about the customer relationships that you bring to bear coming from Qualcomm and. And how quickly you think you can implement and improve and see those go to market processes. I mean, I did note the implication for the growth in the back half of the year and frankly that's a little bit faster than I would have expected, but I guess what I'm trying to drive toward is is some. The timeline on an expected sustainable revenue ramp if we if we think that what we see in the second half of this year, could extend out into the future or or should we expect some additional lumpiness, kind of coming off of that strong back back half of this year.
Juho Sarvikas
Well that's great to hear your voice. Excellent questions, and you're absolutely correct. If you look at the cycle in the wireless industry, like the way that the carriers decide their stockscs, that is a 12 month cycle. But what's important to know that we already today have a broad portfolio which is going to refresh and expand.
During 2025, of products that have been certified across multiple carriers, which is one of the strengths that we have given that we also operate in China.
Going back to your question on the relationships that I put there and what to expect in terms of, Engagement on that front, I think it's safe to say that we've engaged with all of the major players when it comes to broadband, wireless or wired, in North America. And what we're now hard at work is converting the opportunities that we discussed into a revenue road map. And that's one of the key things that's, giving us the confidence to, give the guide on a year on year growth for the full year of 2025 like Stephen said.
Lance Vitanza
And then thank you that's helpful and a similar question on the procurement slash supply logistics side are are those processes that take. Several quarters to successfully implement I I mean I would kind of imagine that you know this year is the year that you put the pieces in place and then you begin reaping some of the you know the benefits from these investments, next year again on the cost side procurement and whatnot is that is that sort of fair or do you think you could get more immediate, relief through the numbers this year?
Juho Sarvikas
As we grow our top line year on year, I think that burns new discussions with our supplier base.
Whether it's key component vendors, ODMs or our manufacturing partners for that matter, so I definitely look forward to engaging also the supply chain part of our partners, with the discussion. If you look at them from a, time to market standpoint of view, one of the things that we have as a core asset for the company is the ability to rapidly develop prototype and basically iterate.
On the hardware design for new products. That's also very helpful as we're developing new, I'll call it delivery modalities for different segments in our portfolio.
So you, we'll definitely start engaging differently already during 2025 in terms of how we bring the products to market and how do we think about our Development and manufacturing partnerships.
Lance Vitanza
Great and then one just one last one for me, with the telematic sale now behind you, is it safe to assume that this is the right asset mix going forward and we really shouldn't be expecting to see any incremental sales vestitures or or the need to go out and make any technology acquisitions going forward is is sort of we have the pieces in place right now?
Juho Sarvikas
Look, so our objective is to become the leading provider, the partner of choice in both mobile and fixed broadband.
That's statement of all that.
Hardware portfolio device software.
The very unique cloud assets that we command as well as go to market.
That is the area where you should expect to see us continue to invest.
As we, further, accelerate our revenue roadmap.
We will absolutely also consider inorganic opportunities, but that's going to be through a very diligent and thoughtful process.
As we start, engaging in those activities.
Lance Vitanza
Okay great thanks for your help.
Steven Gatoff
Thanks man. Retail.
Operator
[Torian berg] with Stifel. Please go ahead.
Yes, thank you, and, you, welcome to the show, and Steven, nice to talk to you. My first question is just a clarification question on the annual of the 2025 outlook, so you're saying that you would basically grow, on top of the 191 that that you reported for 24. There's no no other pro forma number that we should think about in this sense.
Steven Gatoff
Hey Tory, thanks. Yeah, that's basically right when you're coming off the base, as you was just going through, there's a whole bunch of initiatives and and things that we're working on now that we see an acceleration to performance in the back half of the year and exiting the year, but that, should portend to growth for the total year over year so that that that is the correct takeaway and the numbers you have are correct.
Great. And I know this is a very difficult question to answer because obviously you know we're sort of you're just getting started here, but if you think about, the mobile broadband versus FWA versus software services, how do you envision that mix, to evolve, the next several years, because, obviously that's going to have some pretty major gross margin implications. So any sort of ball ball ballpark numbers that you have in have in mind.
Juho Sarvikas
I don't think I'm in a position to sort of give you ballpark numbers, but I'm definitely happy to help you on how to think about the overall strategy and what to expect going forward. First, I would like to say that, I look at this as a platform. So we have a very modular development strategy when it comes to our hardware.
We have the same rotor OS, which is the device software and key part of our secret sauce that writes on whether it's MyFfi or SWA and of course Incio Connect helps you manage your entire fleet, whether you're mobile or fixed.
With the broadband, these two opportunities are very different. So if you look at the future growth. FWA, what I expect to see happen is that while the carriers will be capacity constrained on their consumer deployments.
There's going to be no cap when it comes to the business or enterprise segment part.
Of the carrier FWA rollout. The reason why I say that is that the AU and the profitability is so strong that you'll continue to invest in network resource whatever you need to continue to drive your growth in the enterprise segment.
That enterprise segment is also the area where our differentiation really shines. Whether it's the full stack solution that I described.
Or our go to market capability where we can bring the best of both worlds with the value added resellers as well as the carrier.
I strongly feel that FWA or carrier wire, but carrier being the volume driver in this S&P all the way to industrial segment, is going to be a great growth journey for us.
On my fi, and the same applies. We have public sector, we have mobile enterprise use cases that our products are perfect and designed for.
But then if you look at the Net new white space, if you will, where we're not operating today. That would be my fi in the carrier core stocks skills, more in the mass market part.
Of the line, so that's an area where I don't see any reason why we wouldn't go and participate more effectively.
That's great, perspective. Just one last one for you, Steven, so, OpEx, based on my math, per your EBITA guidance, somewhere, sort of high nines, is that sort of the run rate that we should use going forward, or will you see some step ups throughout K 25, especially given some of these new go to market strategies that, you had just talked about.
Steven Gatoff
Yeah, that's a good point, and your rationale is is correct.
We will step up how much we are spending, particularly early on in the first half of the year as we invest in a lot of the new products, you won't see that all flow through the P&L, specifically GAAP at least, but you will insofar as cash as you build new products until they go GA that's capitalized. And so you'll, if you look at those two, which we obviously disclose all of that, you'll see that pick up in Q1 and Q2 of the spend, and then it tapers in the back part of the year, to drive that new product and growth.
Sounds good.
Thank you very much.
Steven Gatoff
Absolutely, thank you.
Thank you.
Operator
Includes our question and answer session. I'd like to turn the call back over to management for any closing remarks.
Juho Sarvikas
Thank you, operator, and thank you everyone for the thoughtful questions. In Sego is at a pivotal moment with wireless broadband demand acc accelerating a strategy to expand in existing and to new markets and a team with the right capability to go and execute on it.
We're deploying a scalable long-term growth plan, strengthening our carrier and valuing retailer partnerships.
Enhancing our solution portfolio and positioning its ego as a mobile and fixed wireless broadband provider of choice.
While we're laying the foundation today, the real impact of our strategy will unfold later this year and beyond, delivering significant value to our customers, partners, and investors.
In 2 weeks, Stephen and I will be at the Mobile World Congress in Barcelona, where we look forward to connecting with many of you and showcasing some of our latest innovations.
In closing, I want to thank our employees, customers and partners. Your dedication and hard work drive InCgo and the entire industry forward. I could have been more excited about the journey ahead.
Operator
The conference is now concluded.
Thank you for attending today's presentation. You may now disconnect.
