James Colquhoun
Thank you, Jirka and hello, everyone. 2024 was a year of strengthening our member base, enhanced retention, and delivering strong financial performance as we continue to scale Gaias' impact and grow our conscious community.
As Jirka mentioned, we successfully executed on positive free cash flow generation for Q4 and the full year, and in addition, we achieved top line revenue growth acceleration of 12%. And we aim to accelerate revenue growth further in 2025, while sustaining free cash flow and delivering year on year improvements in earnings per share.
Despite the anticipated chur impact from our pricing increase, our members grew at 6%, demonstrating the strength of our engaged member base. Two notable facts in the strengthening of our member base are that we saw 11% growth in our direct members across high LTV regions, including the US, Canada, and dark markets, reinforcing strong demand for Gaia's premium content, and our commitment to long-term member retention paid off with 12% growth in our annual direct member count, supporting both cash flow stability and sustained revenue growth.
The Gaia Plus premium membership tier grew by over 25%, highlighting the increasing demand for our exclusive content, live events, and deeper engagement opportunities. As we drove increases in our annual member base and enhanced retention, deferred revenue on the balance sheet grew by $3.4 million for the year.
Switching to pricing, as Jirka mentioned, for the first time in our history we've successfully transitioned legacy members to the new pricing model in Q4 following a successful test in Q3 in the United Kingdom. This resulted in a limited 6.3% churn impact within that specific member cohort by year's end, despite the 18% price increase, establishing a strong foundation for higher APU in future periods.
ARPU continued its upward trend year-over-year and grew to $107 on an annualized basis, driven by our pricing strategy, the full launch of Gaia Marketplace in Q3, and continued expansion of Gaia Plus subscriptions. We anticipate further ARPU increases on an annualized basis, which we will report annually.
Our ongoing financial discipline also led to a 19% year-over-year improvement in EPS, demonstrating our ability to drive efficiency and profitability while growing top line revenue. We aim to continue accelerating margin expansion with further improvements in earnings for 2025 and beyond.
In Q1 of 2025 we raised $8 million to accelerate our artificial intelligence and guide community initiatives, which we are confident will add substantial long-term value for our members and shareholders through driving improvements in retention and growth.
Regarding AI, we are on a mission to build the world's first conscious generative AI. While traditional generative AI models have focused on knowledge accumulation and reasoning, our goal is to provide wisdom, training our model on our proprietary data set of conscious content for which we have 98% worldwide rights, making this truly an international initiative.
This AI will be integrated into the Gaia platform to enhance the member experience with intelligent, deeply meaningful interactions, further solidifying our leadership in the conscious media space. AI will also power expanded search and discovery tools, enhancing content discoverability, accessibility, and engagement.
Additionally, we are leveraging AI to drive efficiency and language translation with our 11 labs partnership, making Gu content more accessible worldwide, plus utilizing AI-driven enhancements to drive operational efficiency, expanding our gross profit per employee.
On the community front, Gaia has always been dedicated to fostering a global conscious community. It is at the heart of our mission. This next step in our strategic plan will be the key differentiator between Gaia and other major streamers.
Our capital investment will focus on building technology and a worldwide network that will grow community engagement, create meaningful connections, and expand the network effect of our business. Imagine the best of Reddit, Meetup, WhatsApp, and Facebook. That's what we're building with Gay Community.
This deeper level of engagement will further personalize connections to the Gaia, driving retention and reinforcing the network effect of our business. The AI and community initiatives are planned to roll out with our scheduled 2026 price increase at the end of Q1 next year, which we anticipate will further accelerate top line growth and drive improvements in earnings in the long term.
As we continue into 2025, our strategy remains focused on growing our community, enhancing engagement, and leveraging technology to further personalize and optimize the member experience. We remain committed to expanding the value of Gaia Plus and scaling Gaya Marketplace, ensuring that our premium subscribers receive even more exclusive content, live experiences, and unique offerings.
These efforts will contribute to incremental ARPU growth whilst reinforcing Gaias as the world's leading conscious media and community platform. With these initiatives in place, we are well positioned for another year of accelerated growth, strong cash flow generation, and year on year improvements in earnings.
And with that, our CFO, Ned Preston will now provide deeper insights into our financial performance.
Ned Preston
Thank you, James. Revenues for the fourth quarter of 2024 increased 18% to $24.4 million from $20.7 million in the fourth quarter of 2023, primarily driven by growth of our member base and increasing ARPU.
Member growth increased during the year, growing sequentially during the fourth quarter. As James mentioned, despite some member losses due to the price increase, we ended 2024 with a member count of 856,000, up from 806,000 at the end of 2023.
Gross profit in the fourth quarter increased to $21.6 million from $17.7 million in the fourth quarter of 2023. Gross margin was 88.3% for the fourth quarter, up from 85.3% in the fourth quarter of last year.
Net loss was $0.8 million or negative $0.03 cents per share as compared to a net loss of $1.8 million or negative $0.08 per share in the year ago quarter. With free cash flow improving by $2.2 million to $0.6 million, up from $1.6 million year-over-year.
Shifting to the 2024 full year financial results, revenue for the year was $90.4 million as compared to $80.4 million in 2023, representing 12% growth on a year-over-year basis. Gross profit increased to $77.8 million from $68.8 million in 2023. Gross margin increased to 86.1% from 85.5%. We expect gross margins to be around 86% for fiscal year 2025.
Loss for the year was negative $5.4 million or negative $0.22 per share as compared to a loss of $5.6 million or negative $0.27 per share for 2023 with increased marketing spend and amortization and an operating cash flow improvement of $1 million. For the year, free cash flow improved by $4 million to $2.7 million, up from $1.3 million in the prior year. The cash balance as of December 30, 2024, was $5.9 million with an unused $10 million line of credit.
That completes my summary. I'd like to now turn the call back over to Jirka for his closing comments.
Jirka Rysavy
Yeah, for the summary, we expect for this year the increasing annual growth rate, this continuing growth of ARPU. Increasing gross profit per employee, of course, continued generation of positive free cash flow.
The price increase we executed last year, combined with some new investment in, the content increase investment in content, artificial intelligence and community shall further improve our position.
So, and this includes our remarks, I would like to open the call for questions. Operator.
Operator
(Operator instructions)
Mark Argento, Lake Street Capital.
Mark Argento
Hey, good afternoon, guys. Just wanted to drill down a little bit on the commentary around expectations of growth in 2025. I think you said, growth will accelerate. If you get it, just to expand on that. Are we looking on a year over year basis? Are we looking sequentially out of Q4? Maybe if you could drill down on that a little bit, that would be helpful.
Ned Preston
Yeah, hey Mark, it's Ned Preston. So yeah, really our statement there is really on an annual basis. You just heard us say that we grew 12% and 24% on an annual basis, so we look to accelerate there north of 12%.
We did make a significant sequential move back in Q4 of last year with our quarterly revenue moving up from around $22 million to over $24 million. So we do look to sequentially grow, and you know starting here in Q1 as well, but really the suggestions earlier were really north of 12% on an annual basis.
Mark Argento
That's helpful. Then just quickly on AI maybe you could just talk a little bit about what you, kind of what you're intending to do there. You launching your own like language model. Are you going to leverage some existing AI tech, what could we expect to see from you Gaias in around AI?
James Colquhoun
Yeah, thanks, Mark. Regarding AI, we're essentially a rapid play. We're building the infrastructure now where we will be piped into multiple LLMs so we can switch between them. Essentially, we're building an integrated version of search, a generative AI model where people can have conversations essentially with our content library and also with experts on our platform that have large amounts of content.
And it'll be fully integrated into the product experience just like other major, tech companies have integrated AI into their product experience. And this is something we'll be rolling out in Q1 of next year alongside price increase, and we see it as a really positive way for members to interact in a more deep way with our content in a modern way that they're used to with these AI models becoming more mainstream.
Mark Argento
Great, thanks. I'll hop back in the queue.
Jirka Rysavy
Yeah, it's just since James mentioned price increase, we're planning to do another $2.
Operator
George Kelly, Roth Capital Partners.
George Kelly
Everybody, thanks for taking the questions. First, curious with respect to the pricing increase that you took in late 204, how much is filtered through your member base at this point and are you still in early '25 seeing kind of stable retention in all the member metrics? Is it consistent with your expectations?
James Colquhoun
Hi George, it's James here. Yes, correct, we increased it in Q4 of last year and we had the UK cohort start in Q3. We have a blend of monthly and annual members and so all of the annual members will have transitioned to new pricing by the end of Q4 and yet we still have the annual members that will be upgrading throughout the rest of the year.
So, we're seeing that continue through till October, which was when we first announced the price increase on the, the majority of our member base, our direct member base, so, I would say we had more than half of the price increase go through by the end of the year, and we have a little bit less than 50% that will be flowing through from January on to October of 2025.
In terms of the churn impact, the second part of your question, as we've gone through the member base in Q1 of this year, it's gone up slightly from our 6.3% that we had at the end of last year, but we're still more than making the delta on the price increase. So, price increase was roughly 18%. Half of that is 7.5%, and we're still sitting under that from a churn impact perspective, so making more than the delta on that increase.
George Kelly
Okay, understood, thank you. And then second question on [Ignaton]. I was curious if you're still planning to launch sometime this spring and if you could give any detail around price point and like expectations, you mentioned the Mark's question just about your revenue guidance expecting an acceleration this year, like how are you baking and Ignaton and just anything about that launch would be helpful.
Jirka Rysavy
Okay, so we plan to actually launch, plan to introduce the brand somewhere, in May June, time frame and start to kind of sell, in July. So it would be second part of the year, we made recently like last week on a board decision to discontinue our direct like self-standing. Courses and so which was for last year about 1.1 million and we expect the Ignaton will bring more than that in the second part of the year.
George Kelly
Okay, understood, thank you.
Jirka Rysavy
And do you want to ask more about that?
George Kelly
Yeah, are you asking me Jirka?
Jirka Rysavy
Yeah, if the answer is what he's looking for.
George Kelly
Okay, sure, yeah, no, I'm happy to, I appreciate it. That, well, I mean it representing more than 1.1 million is a little broad. So, it's just such an open-ended thing and maybe it is to a certain degree for you too so you're just not wanting to give too much data but like what do you --
Jirka Rysavy
We have no idea until we sell the first few months how it's going to be received.
George Kelly
Okay, fair enough, we'll just leave it there for now then.
Operator
(Operator instructions)
James Sidoti, Sidoti and Company.
Jim Sidoti
Hi, good afternoon, thanks for taking the questions. So, I think I heard you say that you put another $2 price increase. What, when does that go into effect?
James Colquhoun
Hi Jim, it's James here. So yeah, Jirka mentioned it would be a $2 increase. So last year we increased from USD1199 to USD1,399 on a monthly membership, and we plan to increase that to USD1,599 by the end of Q1 in 2026, and we would then parlay that US dollar amount into overseas currencies generally on a one for one basis. Some territories we are more localized, and we might be a little lower, for instance, lattam, we have slightly lower pricing compared to USD, but most other territories were on parity or even slightly above.
Jim Sidoti
Alright, so I take it the fact that you're planning this another round of price increases, you're pretty happy with the results of the first round and the nutrition rate in the first round.
James Colquhoun
That's correct, Jim. I think we're very impressed with the results from the first round of price increases. It was something sensitive for us as an organization, as typically we'd grandfathered members on legacy pricing. So, like Jirka and I mentioned, this was the first time in the company's history where we increased prices for legacy members on old pricing, and the results were excellent.
I also feel that the market in the streaming space is much more familiar and comfortable with price increases. That roll out to existing members, so it's more that we're just coming to the standard in the market now and still trailing generally in terms of Netflix's standard pricing in most territories but accelerating further to stay in lockstep with them.
Jirka Rysavy
Yeah, on the March for -- James said before our net gain was roughly 10%. Of the price.
Jim Sidoti
Got it. Got it.
Ned Preston
And Jim, one other point on -- hey Jim, it's Ned. One other point on that price increase just to connect a couple of the dots we've talked about today. It's a lot of the investment that we went into on the AI and community front. A lot of those improvements will be coming out at the same time of next year.
So, as we're increasing the prices and for all the reasons that James and Yerka just shared with you, we'll also be having some enhancements from AI and community standpoint that our members, existing and new, would benefit from.
Jim Sidoti
Okay, and when you launch the Ignaton products, I assume that's going to be launched to your existing customer base so should that minimize the amount of increased sales and marketing costs since you're basically going to be selling to your own folk, your own customers there or do you expect to invest in, additional sales and marketing?
Jirka Rysavy
I would say the sales and marketing costs will be roughly the same as the other around 40% because yeah, we're selling through marketplace, but also, we'll sell Ignaton and we'll sell them independently and obviously would have a launch, so that's going to be expected, the launch of a new product. Which will be distributed through the Ignaton already has a distribution have about 50 -- 70 distributors about 50 countries today, so it will go through that network as well to start.
Jim Sidoti
Right. And then, last one is a balance sheet question. You have about 6 million debt it's moved into short term debt. What's the, you finance that with another loan or use the line of credit? What's the plans for that?
Ned Preston
Yeah, good catch there, Jim. Yeah, that just is a change from an accounting standpoint based on our current loan. We plan to re up and do a very similar arrangement going forward later this year and it just flipped into a new category, but our expectation is to continue on with the same approach.
Jirka Rysavy
This is a mortgage on our campus. It's not really -- we don't draw anything out of $10 million credit line. So this is about $5.9 million. I think we have a mortgage on.
In real estate was probably 3 to 4 times the value, but if we're going to definitely pay a little more interest than we had before on a mortgage, but we also grow our cash balance, so we start to gain some interest.
Ned Preston
Thanks for clarifying.
Jim Sidoti
Okay. All right, thank you.
Operator
Thank you. At this time, this does conclude our question-and-answer session. I'd now like to turn the call back to Mr. Rysavy for closing remarks.
Jirka Rysavy
Well, thank you everyone for joining and we look forward to speak with you when we report our view on the results on May 12th. Thank you very much.
Operator
Thank you for joining us today for Gaias's fourth quarter and full year conference call. You may now disconnect at this time.
