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Q4 2024 Bassett Furniture Industries Inc Earnings Call

In This Article:

Participants

Robert Spilman; Chairman of the Board, President, Chief Executive Officer; Bassett Furniture Industries Inc

Unidentified Company Representative

Anthony Lebiedzinski; Analyst; Sidoti & Company

Brian Gordon; Anlayts; Water Tower Research

Presentation

Robert Spilman

In addition to all the cost cutting, we embarked on an extensive review of our product line last year and began significant makeovers of our assortment.
We planned three major whole home taste good collection to hit retail and the retail market. In 2025. The first, the Danish modern inspired Copenhagen collection has been in our retail stores for six weeks and it's performing very well already two additional collections, Andor and Newberry will debut this spring.
All three of these collections cover bedroom dining, occasional and entertainment options and will be transformational in terms of our retail, visual merchandizing the investments that we've made at Bassett Furniture dotcom to continue to change and benefit our business. Still a small percentage of our overall sales. But ecommerce revenue is growing and we've had seven consecutive months of sales increases through the end of 2024.
Our investments in the presentation and the user experience are driving traffic and higher e-commerce order values which are up 27% annually compared to last year.
And our instore designers are telling us that consumers are entering the store with specific items in mind based on their interaction with the brand on our website fourth quarter. We've strengthened our marketing program and began communicating more about the price and value of our furniture. Early response indicates this messaging is resonating with customers and price value will be a focus for 2025.
We reintroduced direct mail and our marketing mix in the fourth quarter and it delivered positive returns. We planned to use direct mail more frequently in 2025 to drive retail traffic particularly for major events and new product launches like Copenhagen and do and Newbury, approximately 80% of our wholesale revenue on an annual basis comes from one of our dedicated distribution concepts. The latest is the Bassett Custom studio which requires the independent furniture retailer to dedicate a prescribed 1,000 square foot footprint to our true custom upholstery program with no requirements of backup inventory. Nine months into this program, we're excited about the progress with the Mira fabric and design options that true custom offers in a relatively small space. The dealer can generate a high rate of sales per square foot with no inventory investment beyond the floor samples.
The program is working and several dealers have already expanded the square footage dedicated to it.
This inexpensive commitment to the Bassett brand has great potential and we plan to continue to increase the number of studios this year.
I also want to mention the pride that our team feels in being named Best Custom upholstery company in the industry as a result of furniture. Today's annual reader survey, this recognition underscores the accomplishments of so many Bassett teammates to earn the respect of those who really know the furniture business. And it reinforces the quality reputation that customers equate with our brand.
I will not deny that 2024 in general and the implementation of the restructuring was challenging.
We made difficult decisions but has it changed our mindset to run as a smaller company a year in? We had 11% fewer associates than a year ago.
Our priority is to continually review our operations to ensure that we are driving efficiency as well as delivering innovation and newness for customers. We are investing in remodeling some stores and we are negotiating leases for two others which are expected to open in late 2025 or early 2026.
We don't have a crystal ball on projections but where the housing market or mortgage rates this year will be, as I said earlier, industry data points to similar to last year, but with a leaner operating model and new features to our growth plan. We believe Bassett is well positioned for the future.
On January 16th, we announced that our board approved our regularly regular quarterly dividend of $0.20 per share and we remain committed to shareholder returns through dividends and opportunistic share repurchases.
Now I'll turn things back over to Mike for more details on our financials, Mike.