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Q3 2024 Charles & Colvard Ltd Earnings Call

In This Article:

Participants

Don O'Connell; President, Chief Executive Officer, Director; Charles & Colvard Ltd

Clint Pete; Chief Financial Officer, Treasurer; Charles & Colvard Ltd

Bruce Lindenman

Ben Franklin; Analyst; Riverstyx Capital Management

Presentation

Operator

Good day and welcome to the Charles & Colvard third quarter Fiscal Year 2024 earnings call and webcast. All participants will be in a listen only mode. (Operator Instructions)
This earnings call may contain forward-looking statements as defined in Section 27 A. of the Securities Act of 1933 as amended, including statements regarding, among other things, the Company's business strategy and growth expressions identify forward-looking statements are based largely on our company's expectations and are subject to a number of risks and uncertainties, some of which cannot be predicted or quantified and are beyond our control Future developments and actual results could differ materially from those set forth in contemplated by or underlying the forward-looking statements.
In light of these risks and uncertainties, there can be no further assurance that the forward-looking information will prove to be accurate accompanying today's call is a supporting PowerPoint slide deck, which is available in the Investor Relations section of the company's website at ir dot charlesandcolvard.com/events. The Company will be hosting a question and answer session. At the conclusion of the prepared remarks, should you have any questions you'd like to submit, please e-mail ir at Charles & Colvard.com. Please note this event is being recorded.
I would now like to turn the conference over to Mr. Dan O'Connell, President and Chief Executive Officer. Please go ahead.

Don O'Connell

Good afternoon, everyone, and welcome to our Third Quarter Fiscal 2024 financial results conference call. Fashion industry leaders predicted uncertainty for 2024 amid subdued economic growth, weak consumer confidence and persistent inflation. According to a recent McKenzie report, and Charles & Colvard continued to experience these challenges during Q3 during the global luxury group, buying fashion houses such as Gucci, Alexander McQueen and others recently reported downward pressures on their top line, citing lingering luxury buying slowdowns and sluggish market conditions.
So these trends have impacted us for the last several quarters. We remain optimistic about the Company's long-term value as we've seen revenue declines shrink across sequential quarters. Overall, revenue for Q3 was $5.3 million. And while down 21% compared to Q3 FY 2023, that figure is a 12 basis points improvement over the Q1 FY 2024 decline and a 3 basis points improvement over the Q2 FY 2024 decline.
We believe that we continue to close the gap and make progress towards profitability. Margin erosion, however, continued during the quarter due we believe to the significant rise in gold pricing greater promotional pricing pressure amid a deeply discounted retail environment, driving an increased sale cadence and increased demand for Arcadia lab-grown diamond as a percentage of sales on Charles & Colvard.com, elevated shipping costs, a disposition strategy to liquidate some obsolescence, inventory and other inflationary impacts.
We are working to mitigate additional margin creep and stabilize product margins by reviewing our vendor agreements and relationships and negotiating when possible to reduce cost of goods sold, evaluating our overall product assortment and mindfully, managing our overall advertising and marketing spend. While the current environment we're encouraged by the opportunities that conscious consumerism and ethical manufacturing awareness create for Charles & Colvard and our forward momentum on our strategic initiatives Forever One, the company's Cornerstone and Pinnacle lab-grown voice and a gemstone product brand saw revenues increased 5% compared to Q3 FY 2023, while KDL lab-grown diamond sales and Charles & Colvard were up 16% compared to the year ago quarter.
We believe we're well positioned to capitalize on increased consumer awareness of lab-grown gems, particularly voice-enabled lab-grown diamonds as more brands and retailers continue to embrace the lab grown movement product joined LVMH brands Fred and tax lawyer as one of the first high jewelry houses to adopt LeBron James launching a collection featuring lab-grown diamonds and recycled gold last year, we feel that the wider acceptance of lab grown diamonds and recycled metals further validates that Charles & Colvard made not mind story.
Additionally, we've re-branded invoicing by Charles & Colvard to our newest gem brand for Everbright to further distinguish our premium moist snuff gemstones in the market for Everbright voice tonight will replace more tonight by Charles & Colvard's listings on our drop-ship and marketplace partner sites, including Macys.com, Belk.com, Kohls.com, Fred Meyer, jewelers.com Shop, My exchange.com, the Army and Air Force Exchange services, online store and others. The new gemstone brand will also be available for purchase by approved independent jewelers and retailers on Charles & Colvard direct.com, a downstream solution for value-oriented consumers seeking quality synonymous with Charles & Colvard tonight and lower price points to broaden our overall reach.
Inventory decreased 24% for the quarter as the Company continued to refine its jewelry offerings in response to consumer preferences on Charles & Colvard.com. The Company expanded engagement in fashion jewelry categories in both Forever One, moissanite and KDL lab-grown diamond product brand during the quarter to better penetrate the low cost consumer market and capture additional market share. The Company updated its merchandise outlet.com website with improved item filters for a better user experience, a fresh look and feel refreshed assortment and increased frequency of its marketing campaigns and emails.
The company continued to make significant investments in its people resources, its next generation web platform and its marketing and advertising assets and capabilities with what we deem to be essential for a lifestyle brand to better align with consumers in a crowded and competitive environment, keeping us top of mind with more concentrated social media campaigns, refreshed evergreen assets across paid media platforms and new brand ambassador ships such as the recently announced strategic partnership with American actress Skyler Samuels, Aaron Lim, host of E, the rundown Don Kania, lab-grown diamonds on the red carpet for the People's Choice Awards in February and the Company's successful Valentine's Day sale comprised 52% of Charles & Colvard.com's revenue for the quarter. We strategically incorporate more user-generated content this quarter as we have seen positive results from the Company's paid search and paid social campaigns by implementing these new assets.
In Q. three, the company launched an ethical consumerism campaign across its digital marketing efforts, focusing on Charles & Colvard's may not mind story. We believe our increased digital marketing efforts and e-commerce presence enable us to reach a broader audience and drive more customers online to more places consumers can reach Charles & Colvard. The stronger the company's brand equity can become showcasing our quality, craftsmanship and innovation, thereby seeking to capture greater market share. Bottom line. We believe that our marketing efforts are gaining traction. We continue to beta test our main shopping, broadcast and streaming initiatives gleaning valuable insights into a new customer base, while recognizing a lift in top of funnel brand awareness. We have recently begun to scale back spending while effectively fine-tuning the programming to appeal to optimal markets for our products. We look forward to updating you with further Mais shopping plans in more detail on future calls as we believe this network will enable us to cross more verticals beyond the jewelry and gemstone industry.
As we look to hedge against the pricing pressures that continue to impact the jewelry and gemstone industry as well as our traditional segment. We believe that the new launch of our Charles & Colvard direct dot-com wholesale portal enables the Company to be more competitive while incentivizing independent jewelers retailers to buy direct. In support of this initiative, we launched the trade campaign announcing Charles & Colvard direct website with biweekly newsletter ads on JCK. dot com, a leading industry website publication. We partnered with JCK. to send a dedicated email to more than 30,000 independent jewelers and retailers announcing Charles & Colvard direct. We revamped the Charles & Colvard direct.com website with updated marketing assets and simple to use account registration and most recently, we issued a press release announcing the strategic shift with our traditional segments. I firmly believe while we face challenges within our industry, we are confident that our team's agility in the face of adversity will guide us towards success and growth.
I will now turn the presentation over to Clint Pete, our CFO, to provide detailed insight into our financial performance during Q three. Clent. Please proceed.