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Q1 2025 Yum! Brands Inc Earnings Call

In This Article:

Participants

Matt Morris; Head of Investor Relations; Yum! Brands Inc

David Gibbs; Chief Executive Officer, Director; Yum! Brands Inc

Christopher Turner; Chief Financial Officer; Yum! Brands Inc

Brian Bittner; Analyst; Oppenheimer & Co., Inc.

David Tarantino; Analyst; Robert W. Baird & Co., Inc.

Dennis Geiger; Analyst; UBS Equities

David Palmer; Analyst; Evercore ISI

Danilo Gargiulo; Analyst; Bernstein

John Ivankoe; Analyst; JPMorgan

Andrew Charles; Analyst; TD Cowen

Presentation

Operator

Hello, everyone, and thank you for joining the 2025 first-quarter earnings call.
My name is Sammy and I'll be coordinating your call today.
(Operator Instructions)
I would now like to hand over to your host, Matt Morris, Head of Investor Relations to begin.
Please go ahead, Matt.

Matt Morris

Good morning, everyone, and thank you for joining us today.
On our call are David Gibbs, our CEO; Chris Turner, our CFO; and Dave Russell, our Senior Vice President and Corporate Controller.
Following remarks from David and Chris, we'll open the call to questions.
Please note that this call includes forward-looking statements that are subject to future events and uncertainties that could cause our actual results to differ materially from these statements. All forward-looking statements are made only as of the date of this call and should be considered in conjunction with the cautionary statements in our earnings release and risk factors discussed in our SEC filings. Please refer to today's release and filings with the SEC to find disclosures, definitions, and reconciliations of non-GAAP financial measures. Please note that during today's call, system sales and operating profit growth will exclude the impact of foreign currency. For more information on our reporting calendar for each market, please visit the Financial Reports section of the IR website. We are broadcasting this conference call via our website.
This call is also being recorded and will be available for playback.
We would like to make you aware our second quarter earnings will be released on August 5 with the conference call on the same day.
Now I'll turn it over to David.

David Gibbs

Thank you, Matt, and good morning, everyone.
I'm thrilled to report that we delivered a strong first quarter with core operating profit up 8% fueled by exceptional results from our twin growth engines, Taco Bell US and KFC International. The success evident in the performance of these two businesses reflects significant and durable competitive advantages, including the operational advantage provided by our AI powered digital platform Byte by Yum!
Our ability to quickly integrate new technology that leverages Yum!'s vast proprietary data sets into our digital ecosystem, along with an ability to scale and grow with highly capable 3C partners is an enormous competitive advantage in the global restaurant space.
Earlier this quarter, I announced my intention to retire next year after what will be a 37 year career with the company. I reached this decision after much reflection and recognition of the great work that has been done over the last year to set up the business for long-term success.
With the business in a position of strength, this feels like the right time for a transition, and having a year to identify a successor ensures we can do so thoughtfully and seamlessly. I'll be working closely with the Board to ensure a smooth leadership transition.
That said, I couldn't be more excited about the direction of the business and the momentum we're seeing across our key growth engines to start the year.
Let's start with our twin growth engines. First, Taco Bell US delivered a staggering 9% increase in same-store sales, an impressive achievement, especially against the backdrop of soft industry trends. Notably, this quarter, Taco Bell saw a significant expansion in consumer penetration, reflecting our efforts to elevate our positioning and broaden our relevance, which helped us to grow traffic low single digits.
Taco Bell's digital momentum is also accelerating. Byte by Yum! has reduced system limitations, empowering Taco Bell's world-class advertising team to push creative boundaries. One area in marketing with enormous potential is the expansion of AI-driven decisioning to enable personalized experiences for consumers.
For example, we are testing the use of these tools to enable us to deliver one-to-one communication to our consumers. Recall at the Taco Bell Consumer Day, the team shared that they expect to generate over $225,000 in additional per store sales by 2030 or an approximate 10% increase to AUVs through expanded digital channels and loyalty membership.
What truly sets Taco Bell US apart, however, is its unique ability to deliver compelling value while improving store level margins, a rare combination in the industry. This winning combo helped drive an astounding 16% increase in operating profits for the quarter.
With such a stark contrast in performance versus the industry, it's no wonder Taco Bell was once again named the number one franchise by Entrepreneur magazine's Franchise 500 for the fifth consecutive year. This honor reflects Taco Bell's brand strength, loyal consumer base, and the confidence of our franchise partners.
Our other twin growth engine, KFC International, also earned top honors for the second consecutive year as Entrepreneur magazine's fastest-growing international franchise. Additionally, with 524 gross openings across 50 plus countries, KFC International outpaced its first quarter development plan.
KFC International posted accelerating same-store sales and strong gains in brand perception driven by bold investments in value, craveworthy new offerings, and distinctive media and innovative partnerships. Globally, KFC International achieved low single digit traffic growth, including in markets like China, which delivered its ninth consecutive quarter of traffic growth.
This quarter also highlighted strong progress in the bold initiatives designed to meet the next generation of consumers and add new layers of growth. At Taco Bell, our first Live Más Cafe, a specialty beverage concept featuring drinks like chillers, Agua Refrescas, coffees, and more alongside the classic menu launched in December and is off to a phenomenal start.
The test location has experienced a 40% sales lift with guests purchasing over 300 specialty beverages daily on average. Energized by this strong performance, we are planning a rapid expansion this year. Look for an exciting update on Live Más Cafe from Taco Bell in the coming weeks.
We piloted KWENCH by KFC in 38 restaurants in the UK, the first KFC market to experience our innovative entry into the fast-growing specialty beverage category, a globally led initiative born from insights by Collider Labs, Yum! strategy branding and innovation consultancy, KWENCH features 10 handcrafted drinks across 4 specialty drink categories lemonades, refreshers, shakes, and iced coffees.
Early results have been promising, with participating restaurants seeing growth in both transactions and beverage sales, outperforming previous specialty drink offers. Building on this momentum, we have expanded the pilot to Australia, where results are already exceeding forecast and driving incremental traffic.
Plans are in motion to scale to additional markets in the coming months. In the US, our bold new concept, Saucy is exceeding expectations. Sales are at more than double the US system average, placing this Saucy location among the top 15 locations in the KFC US system.
We're planning a phased expansion to at least 20 stores targeting sites that will allow us to unlock marketing synergies through geographic proximity.
I'll now discuss the strategic drivers that underline our commitment to being the most loved, deeply connected, and always trusted brands for consumers around the world. Afterwards, Chris will provide a deep dive on our first quarter results, balance sheet position and capital strategy followed by our outlook for the balance of 2025.
Starting with our loved pillar and our brands that champion consumer experiences. The KFC division, which accounts for 51% of our divisional operating profit, grew system sales by 5%, driven by 6% unit growth and 2% same-store sales growth.
Internationally, we reset core value across several markets while modernizing the brand through menu upgrades and breakthrough innovation, including the Double Down zinger in the UK, Crispy Naan in France, and Zinger Nachos in Australia.
Sustained investment in the value layer improved our net value score by 7 points versus our largest competitor. Relevant partnerships and new media strategies also drove a 2 point gain in brand perception among younger consumers globally.
The number of markets experienced meaningful momentum, including Canada, where same-store sales accelerated to 6%, reflecting strong consumer engagement following a collaboration with Mike's Hot Honey. Korea delivered 13% same-store sales growth and double digit transaction gains fueled by expanded lunch and snacking options and higher delivery sales.
Africa recorded 8% same-store sales growth, supported by improving consumer sentiment and effective value-led promotions. US performance was driven by a double value promotion, $5 bowls and the $10 Tuesday bucket, leading to low single digit transaction growth.
Taco Bell, which accounts for 37% of our divisional operating profit, delivered an exceptional quarter with system sales up 11%, fueled by impressive same-store sales growth of 9%. Top line performance was driven by low single digit traffic increases across all income cohorts.
The brand generated strong buzz with the success of its crispy chicken nuggets, milk bar churros, cheesy dipping burritos, and steak and queso crunchwrap sliders. The $5, $7 and $9 Luxe boxes offered compelling value with the $9 Luxe cravings box featuring rotating limited time innovations.
Taco Bell also expanded category entry points with bold offerings like caliente cantina chicken and steak nacho fries. We've now seen multiple quarters of rapid adoption in digital with mix reaching 42% and sales growing 37% year over year.
In March, Taco Bell hosted both its Consumer Day and Live Más LIVE events, spotlighting the brand's bold innovation and powerful fan connection. At Consumer Day, the team unveiled the ambitious global R-I-N-G, ring the bell strategy, outlining a compelling long-term vision to drive sales, improve margins, expand its footprint, and accelerate digital growth.
Live Más LIVE brought together top social media influencers and diehard Taco Bell fans for an immersive celebration of the brand's boldest new menu innovations and experiences. The event buzzed with excitement, blending exclusive tastings, live entertainment, and behind the scenes access to what's next for Taco Bell, including exclusive limited edition merch collaboration and awards for its most loyal supporters.
Pizza Hut, which represents 12% of our divisional operating profit, had system sales decline 3% in Q1. The decline in system sales was primarily attributable to disappointing same-store sales performance in the US. Excluding the US, same-store sales were positive for the quarter, with meaningful improvements across Asia, Europe, and the Middle East.
In the US, sales started soft in January and improved through February and March, with the last few weeks showing sequential gains in revenue and transaction growth. The US business faced an intense competitive environment.
To drive Momentum, Pizza Hut US leaned into a group of occasions with its stuffed crust and wings promotion and ultimate hut bundle, both of which increased check and attracted new users. During the Super Bowl, the Ultimate Hut Bundle helped deliver Pizza Hut's highest ever digital sales per restaurant.
Looking ahead, Pizza Hut US will focus on its three D strategy, distinctive offerings for group occasions, dependable everyday value through platforms such as the $7 deal lovers, and disruptive innovation to gain share in a competitive market.
Habit Burger & Grill system sales growth was flat this quarter. Tempura Avocado Wedges launched this quarter and became one of the brand's highest performing side LPOs in recent history. This quarter, Habit shifted its marketing to focus on brand fame, including an amplified social media presence and the Super Bowl placement that drove 10 million total impressions.
Looking ahead, Habit is in the early stages of expanding local restaurant marketing through on the ground field teams. Strong same-store sales growth in Florida, Washington, and New Jersey reinforce our confidence in the brand's long-term growth potential and the impact of market-specific engagement.
Moving to our connected pillar. We're advancing our ability to serve every consumer everywhere at any time. Earlier this year, we announced Byte by Yum!, our proprietary suite of AI-powered software-as-a-service products designed to deliver integrated, seamless technology across our restaurants.
This strategic investment is delivering results with digital sales up 12% year over year. As mentioned previously, Pizza Hut US achieved its highest Super Bowl sales ever, with every digital order processed through Byte commerce, marking a major milestone in our digital transformation.
This success highlights the scalability and reliability of our platform. We're also seeing stronger consumer engagement, including a 4.5 million quarter over quarter increase in KFC loyalty members. At Taco Bell, active loyalty membership grew 45% year over year, fueled by unique experiences like Build Your Own Luxe box and the spring break fan favorite vote.
Looking ahead, we're excited about our new partnership with NVIDIA, which will accelerate the development of innovative AI technologies across Yum! worldwide. Chris will share more about this shortly. The cornerstone of Yum! Brands is our unrivaled culture and talent, and I would like to congratulate two executives who are taking on larger leadership roles.
Meg Farren, who was previously GM of KFC UK and Ireland, was promoted to the position of President of Taco Bell North America effective February 10, and Catherine Tan-Gillespie, formerly the CMO and CDO for KFC US, became President of KFC US effective April 1.
I am confident Meg and Catherine will help lead these storied brands to even greater success. Speaking of the talent in the system, we recently witnessed the company's collaborative culture in action when nearly 1,000 people attended our global franchise convention in Australia.
The four-day summit was attended by world-class franchisees from all over the globe, with some traveling more than 10,000 miles to attend. The power of each brand and Yum! collectively was on display, demonstrating the advantages our system has in driving profitable growth for franchisees and Yum! alike.
This strong sense of unity and shared purpose among our global franchise partners is also reflected in the way the company integrates responsibility and community impact into its core values. Those efforts were recognized by the conference Board, which presented the company with its corporate responsibility award on April 23.
The award celebrates organizations that have fully embedded responsible business practices into their core strategies, driving business efficiencies and creating long-term value.
To wrap up, I'm thrilled with our first quarter results, which clearly demonstrate the strength of the Taco Bell brand and the momentum in KFC. Our recent investments in KFC to enhance our value proposition, modernize our brand, and update our menu are delivering sustainable improvements in top line trends.
I left our global franchise convention knowing Yum! is simply one of the best positioned QSRs with an unbelievable international franchise base that is more than ever committed to grow their portfolios and capitalize on the strong financial returns offered by our brands.
For investors and as the long term shareholder myself, the bold initiatives we're taking that will give us a leading edge in all markets is an aspect to our story that can't be ignored. And I look forward to sharing the continued progress in that pursuit and unlocking the multiple unique levers for profitable growth.
With that, Chris, over to you.