Yahoo Finance

Alan Trefler

Thank you, Peter, and thank you to everyone on today's call. It's great to be off to such a strong start in 2025, and to see how the changes we made continue to drive profitable growth around the world and across industries. Ken will walk you through the financial highlights in a few minutes. But let me talk a little bit about having been on the road in Q1 and having met with clients and partners in Europe, Asia, and the US.
Now, more than ever, we're seeing that organizations want to accelerate digital and legacy transformation to be more efficient and effective in serving their staff and customers. And [that] they also, I think, are really looking for help, cutting through the hype that exists and keeps getting deeper, frankly, about how to go about implementing the newest AI technologies without additional risk.
We're finding that they're really interested in solutions that give them practical approaches and proven capabilities with predictability and governance. But that can help them achieve the critical objectives that they have. And I believe Pega is perfectly positioned to be the strategic software partner for clients who are serious about driving the transformation they need to compete.
Our team has never been more confident, more capable, or more prepared to meet the needs and seize this opportunity to help our clients achieve their digital and legacy transformation goals. Now, over the past year, GenAI Blueprint has been front and center in pretty much every client conversation we have, providing a differentiating hands-on experience that quickly and dramatically demonstrates the power of AI.
Blueprint is in fact an agent that uses the power of AI to take Pega's proven best practices and our clients and partners' knowledge to make it easy for business and IT to collaboratively design enterprise workflow applications in minutes. It supersedes the slow, failure prone traditional app design process, and it's not just faster, it's better. It uses the AI to stimulate design thinking and to trigger a whole better way to go at building and rebuilding systems. It creates a shared understanding of the application design, a faster path to value, and apps that are built for change, not just for launch.
Pega Blueprint gives our clients a differentiated approach. It doesn't generate code, it generates clarity. It's not just faster, it's sustainable. And that is a game changer. This powerful tool enables our teams to rapidly demonstrate real use cases and showcase Pega's full capabilities. It makes the case for transformation clearer than ever.
And we're seeing our partners really become really interested in engaging our own blueprint. And I think we're going to be seeing them adopting Blueprint as a powerful tool to showcase more and more of their own IP and to leverage with clients. Now, remember you can experience the magic of Blueprint yourself by going to pega.com/blueprint. We continue to add new functionality and deliver increased value to our clients, partners in our field.
For example, users can now upload documents directly into Blueprint such as specifications, requirements docs, or even application documentation for legacy systems that the customer wants to retire. And this new feature makes it easier than ever for clients to tackle technical debt, rethink their legacy systems, and begin the process of replacing them to transform the future.
We've also made it. So workloads designed in Blueprint are inherently agentic. Now agentic is a term we're hearing a lot. It's kind of a new term. Let me explain what it means because I think we've got a really, really interesting approach to this.
Users can interact through Blueprint when workflows or even chat with them in phone calls. You can literally make a phone call to your workflows and ask them to do things for you. Like create a new account or fix a bad charge on your statement. Now, workflows built in Blueprint can use agents at any step to automate document processing or perform additional research. All under the governance that workflows provide.
And the response to these innovations has been overwhelmingly positive. And it's exciting to see the momentum build reflected in the increasing number of blueprints that they've created.
We're now seeing over 1,000 new blueprints created every week, more than double what we saw just months ago. In response to this interest this past quarter, we introduced two new versions or flavors of Blueprint.
For government clients, we introduced Blueprint for government efficiency toolkit, a GenAI offering that helps public sector agencies accelerate digital transformation and increase efficiency while remaining compliant with standards.
And as a reminder for over a decade, we've also offered a really important product called Customer Decision Hub or CDH for short. Which is a significant part of our business that Forrester says quote sets the gold standard for enterprise real-time interaction management implementations.
CDH is our always on centralized brain that uses statistical AI and predictive analytics to enable personalized interactions. And we still believe statistical AI is very important. And is perfectly, perfectly complementing our use of generative AI. I think having both of those in our bag gives our clients and us some huge advantages.
And now that we're beginning to roll out a Blueprint aimed at CDH, it's going to really help our customers visualize their customer journeys and quickly design engagement programs with speed and clarity.
So let's go back to that agentic work and talk a little bit about our perspective on agents. Now the promise of agents is potentially, enormously transformative. The notion that these concepts of agent and agentic where the system is doing things for you is well it sounds and looks magical. And they become ubiquitous bunch of buzzwords. And vendors are flooding the market with thousands of undifferentiated solutions.
Now, our designs are really quite different and I think reflect a unique understanding and leverage of unique capability that we've developed over years. And we've taken the starkly different approach because we think it's going to give us and our clients a competitive advantage.
The fundamental flaw in most agentic sub-solutions lies in their dependence on prompts. Pretext instructions given to AI models that can require extensive [fine tuning] sometimes by armies of specialized [pro] engineers. But the problem with this is not the effort. The problem is that this approach creates inherent unpredictability making it impossible to guarantee consistent results especially at enterprise scale.
For mission-critical processes like insurance claims or business-critical decisions, the lack of predictability presents an unacceptable risk. And it's a fundamental challenge for the many enterprises trying to manage thousands of mission-critical agents as they map their future out.
Now, enterprises want the promise and power of automation that agents could offer. But we don't think they want thousands of agents running unchecked, producing unreliable undesirable results. They need an agent to wherever possible follow a consistent process, with full transparency on how it does work out.
And this is where our unique approach goes, combining the power of language model-driven agents with the predictability of workflows. With our latest enhancements of Blueprint and Pega Infinity, all of the enterprise workflows are intrinsically agentic, both in their creation and their execution.
This means the workflows are designed by AI agents who challenge the users to optimize them who use that reasoning power to figure out the best way to do something. And this can suggest new and better ways of getting work done, which is powerful and profound.
They work collaboratively with businesspeople and IT to perfect the best way for an organization to work. But incorporating this reasoning at design time provide this advantage without this exposure by spontaneously doing reasoning at runtime when the end users are actually using the application. And this is precisely what we built with Pega GenAI on the workflow is designed and importantly approved by humans.
It is cataloged and prepared for use at the right time. And when an agent is invoked at one time, Pega leverages language models to directly find and send requests to the right workflow. Leveraging the designed and approved workflows, but providing the flexibility and fluidity of a conversational approach, and having the system be able to kick off multiple workflows as well. The workflow has become the knowledge base, helping the system gather the right information and take the right action.
You can now experience this right in Blueprint. And as I said, it's literally getting better every two weeks. You can design an application with many specific workflows. And in preview, use a conversational agent to chat with that whole application, have the application find the right workflow for what you're trying to do, and it's beautifully interactive.
This means enterprises can harness the power of agents while maintaining the predictability of workloads, the best of both worlds. And it's in stark contrast to what our competitors are offering, which are agents that are black boxes of that and we don't think can be relied on to follow processes that govern large or regulated businesses.
Now, this capability is unique to Pega because of our extensive workflow heritage. And we don't think it can be easily replicated. That's why I believe we're perfectly positioned to take advantage of agentic AI. But do it in a way that is going to have a higher level of quality and reliability.
You can see more about these exciting innovations leading up to, and at, PegaWorld. So as we enter this era of agentic workflows, think of Pega as positioned to lead this transformation with our clients and our partners.
Let me say a few things about PegaWorld as well. At PegaWorld starting on June 1, you can experience all these innovations firsthand, and explore over 200 live product demos in our 100,000 square foot innovation hub.
This will really show you what the possibilities are as well as what people are really, really doing. And we have great clients talking just to mention a few. [Rabobank] will be describing how they're empowering employees to serve customers and society while keeping criminals outside of the financial system.
Unilever.
We'll be discussing how they transform distributor onboarding and unlock vast efficiency gains. And Verizon will explain how they're financing the combined power of generative AI intelligent case management and hyper-personalization. I hope you'll join us for this unmissable event including our Investor Day. Ken will provide information about how to register.
So to wrap up, we're off to a great start in 2025. The changes we made to our business are delivering for us financially and organizationally. Our unique architecture and approach to AI gives us what we see as a major competitive advantage. And across the board, the team is excited and more confident than ever to deliver for the company, our clients, our partners, and our investors.
To provide more color on our financial results, I will now turn it over to Ken.

Kenneth Stillwell

Thanks, Alan. We're off to an amazing start in 2025. The first quarter was outstanding on nearly every measure with our most important metric annual contract value adding $74 million.
Strong leadership and excellent execution by our sales teams worldwide driven by enthusiasm for Pega GenAI Blueprint sparked an acceleration in AC growth to over 13% year over year. Pega GenAI Blueprint is changing the way Pega with our clients partners, and prospects around the world.
It's also giving our sales teams a new level of confidence by enabling them to visualize -- visually showcase the power and capabilities of Pega's unique platform within minutes, rather than weeks or months. Because Blueprint makes it so fast and easy to demonstrate Pega. That's a massive difference.
At our investor session in June 2024, we set a strategic growth target of 20% or higher for Pega Cloud ACV. Accomplishing this goal is critical because our transformation strategy calls for Pega Cloud ACV to expand in the coming years. As Pega Cloud becomes a larger and larger portion of total ACV. There's also an opportunity for us to blend up our ACB growth rate, especially given our high client retention rates. As a result, we've been very focused on strategic initiatives to drive workloads onto Pega Cloud. Our Q1 Pega Cloud ACV growth rate of 23% to $700 million of ACV validates this focus and provides evidence that our sales teams are effectively cross-selling and upselling into our existing clients, capturing new logos, and accelerating legacy workloads to Pega Cloud.
It's amazing to think that Pega Cloud ACV was only $50 million when we started this subscription transition journey in late 2017. And now Pega Cloud represents approximately half of our total ACV. So we're on the right trajectory to becoming an even more durable and predictable business.
Moving to free cash flow, we delivered $202 million of free cash flow in the first quarter, an amazing result, given that we generated additionally $201 million of free cash flow for the entire year of 2023. We dramatically improved our free cash flow generation for two primary reasons. First, we're increasing ACV growth, which drives collections, and therefore, drives cash generation.
ACV, a proxy for subscription billings, increased by over $170 million year over year in constant currency from the first quarter of 2024 to the first quarter of 2025. Higher ACV and expanded billings in turn will drive accelerated cash flow performance. Second, we're efficiently managing the business, which is translated to stronger cash flow. Our robust cash flow allows us to optimize capital allocation and deepen the power of our platform.
Share repurchases are becoming an increasingly key element of our efforts to optimize capital. In the first quarter we repurchased approximately $1.5 million of our shares for $120 million, much more than offsetting Q1 dilution. In fact, we reduced the number of outstanding shares by nearly 550,000 shares in the first quarter.
Given our confidence in Pega's future and the value we see in stock, our Board has authorized an additional $500 million for share repurchases. Our repurchase program gives us flexibility to return free cash flow to shareholders while maintaining a very healthy balance sheet.
Having a strong and flexible balance sheet is another key component of our capital allocation strategy as we look to optimize our capital structure. In Q1, we fully repaid our remaining convertible note balances of $468 million achieving the debt-free status marks an important achievement and represents a significant milestone in our transportation journey.
The capital raised through these convertible notes was instrumental in funding our subscription model transition that helped us on our Rule 40 journey. Achieving the Rule 40 required a deep cultural change and significant effort from all of our team members around the world. We clearly have Rule 40 in our DNA.
Thank you to everyone at Pega for embracing a Rule 40 mindset. Our Q1 results demonstrate the various strategies we're employing to increase free cash flow per share. Going forward, we believe that growing free cash flow per share will drive meaningful value for our shareholders. With increased free cash flow generation, we have additional capacity to return capital through buybacks.
We plan to share more information at our investor session, which will be held at PegaWorld at the MGM Grand Hotel in Las Vegas on Monday, June 2, at noon. To register please email pegainvestorrelations@pega.com.
I've received feedback over the years that it's helpful when I share some thoughts on modeling, so I'll do that again. While Q1 was exceptionally strong, we are only one quarter in the year. And as usual, we have lots of work throughout the remainder of 2025.
We believe revenue and free cash flow will continue to follow seasonality patterns, which means we expect our term license revenue and free cash flow to be stronger in Q1 and Q4 of 2025. Please keep in mind currency fluctuations may create noise in the next few quarters, especially in the revenue line items of our P&L.
For example, we mentioned at the end of the year of 2024 that we had some currency impact to Pega Cloud backlog. And you're seeing some of that flow into Pega Cloud revenue in 2025. We started our subscription transition with the vision of transforming Pega into a more durable, recurring subscription business that balanced revenue and profitability as a Rule 40 company.
Now that we've finished our subscription transition and achieved the Rule 40. We're in a great position to continue to improve our profitability while attempting to drive higher growth. In conclusion, we exceeded our expectations. It feels amazing to be in this position and to execute the way that we did. As I've always said, one quarter does not make a trend and we still have work to do in 2025, but it sure does feel great to start the year this way.
And with that, operator, please open the line for questions.

Question and Answer Session

Operator

Operator^ (Operator Instructions)
Raimo Lenschow, Barclays.

Raimo Lenschow

Hey. Congrats from me as well. That's an amazing first quarter especially in this environment. The one quick question, if you look -- there was a big outperformance on term licenses. Can you speak a little bit about the factors there, and the one question I got from investors was like very, very strong ACV bookings on Paga Cloud as well. Pega Cloud revenue came in slightly lower. Can you talk about the difference there? I would expect this currency, but like maybe can you elaborate on that a little bit? Thank you.

Kenneth Stillwell

Yes, absolutely. So you're absolutely right. I mean term revenue, you know as well. But we try to really explain that revenue does move around because of the term-license revenue. Some quarters you have term license revenue like we have in Q1. Other quarters, you don't have as much term license revenue.
So it is the unfortunate accounting for ASC 606. So we'd just like to clarify with -- and you -- I think you're leaning -- your question leans into this point, which is you shouldn't expect the term revenue as being something that is kind of linear and consistent loss of seasonality there. So you absolutely good call out on that.
The second point that you're on which is ACV and backlog. ACV, and backlog, and revenue will be aligned with -- for something like Pega Cloud. However it doesn't happen in a sequential nature like immediately the next quarter.
We've kind of highlighted that it typically takes a few quarters for the backlog and ACV to convert into revenue. So some of it is that just -- that normal lag in the way that the revenue flows through our model. But we also did have a currency impact that rolled over from last year as well into Pega Cloud.
And quite frankly, we're not going to guess what that will be in the future because naturally, currency rates move around. But I think there is -- it is a very important call out to say that ACV does not immediately flow into Pega Cloud revenue the subsequent quarter. It takes a few quarters. And so that's what's happening in our model.

Raimo Lenschow

Lovely, very clear. Thank you, congrats.

Kenneth Stillwell

Sure.

Operator

Pinjalim Bora, JPMorgan.

Pinjalim Bora

Oh, great. Thank you for taking the questions, and congrats on the quarter. [Alan Arken]. I think everybody's trying to figure out kind of the macro environment post March. Maybe talk about what are you hearing from customers in April in Q1 so far? How are they kind of bracing some of the macro uncertainties? Have you seen any changes in customer buying behavior in April, or are you seeing any changes in the sales cycle? Any color would be helpful.

Alan Trefler

Well, I don't think with April in particular, I mean, the last couple of months there's been a higher level of uncertainty and anxiety that comes along with that. And that's, I think especially true in some of the European countries where some of what's going on. And I think it's been taken almost a bit personally as it were.
But the level of engagement with customers across the board continues to be extremely high. And you know we as a company tend to do pretty well when things come.

Pinjalim Bora

Yeah. I see. Okay. And then Ken, obviously, the ACV results are pretty solid. You probably added one of the highest sequential ACV ever in the company's history for Q1. But that follows Q4 when the ACV added was a little bit of a low bar for Q4. So wondering how much of the ACVL performance is kind of based on timing of deals from Q4 to Q1, or did you see any kind of a pull in from Q2 or rest of the year?

Kenneth Stillwell

Yeah, I mean, that's a -- I think that's a -- first off, I think that's a very fair question to say did deals flow from Q4 into Q1 or conversely did you pull deals in from the future.
If you look at the deal structure in Q1, I can credibly say that there was not a rollover effect from Q4 and there was not what we would consider to be a pull-in effect from future quarters. I think we were set up at the end of the year with our pipe to be able to really have a good Q1. But to be honest with you, we did better in Q1 than I had initially thought we would do. So Q1 was just a very good execution quarter.

Pinjalim Bora

Got it thank you so much.

Operator

Steve Enders, Citi.

Steve Enders

Okay, great. Thanks for getting questions this morning here. I guess maybe just to follow up on the ACV dynamics in the quarter. Just was there, I guess, what was the maybe quarter-on-quarter FX impact on ACV or is there a way to think about what the -- costing currency like net new ACV growth was in for 1Q.

Kenneth Stillwell

It was in the low $60 millions, Steve. Like $74 million was the as reported. But if you adjust for currency, I think there was about a $10 million. We do kind of -- we do show that in the earnings release, but I think it was about $13 million of currency. So we would’ve done constant currency the net ad would have been in the kind of low $60 millions.

Steve Enders

Okay. Perfect, all right. That's -- yeah, that's very, very helpful there. And then just in terms of -- it seems like macro seems like it's okay. But I guess when you're thinking about the future pipeline dynamics and maybe kind of building off of the potential this question as well of just -- with the uncertainty going on, have you seen any kind of change in how customers are talking about their future deal flow with you, or is there been any pauses, and I know there's some federal exposure there. So I guess, what impact is maybe -- that those conversations had on and specifically within the Federal side of the business?

Kenneth Stillwell

I'll maybe start and then I'll let Alan add some color. We -- there's always -- I would say, when you have times of uncertainty, it's not -- I don't think I'm saying anything that's rocket science that clients, you know, have to have to rethink their priorities and their initiatives. And that happens in the commercial sector as well as public sectors. What we have found is that legacy transformation and digital transformation is at the top of everyone's list. And GenAI fits squarely into that camp.
So we have seeing continued momentum around the way that we solve and help our clients solve problems. Naturally, when spending environments change everybody will be impacted to some extent. But we have not seen the level of anxiety around the solutions that we're providing for our clients. We actually think in many ways that as an example, the doge situation.
One of the primary initiatives around that, around doge, is to streamline and modernize lots of the technology that the Federal government has that is very old. And so that that fits squarely into what we can do. So I do think this is a great opportunity time for us.
And you will see the natural anxiety, but I don't think that it's -- I don't think it's I don't think what we're doing with our clients are things that people want to wait on. I think they're already behind.

Alan Trefler

Yeah, I would say relative to some of those initiatives. You know, Pega years ago began moving our customers off of user-based licenses. Which I think has been one of the targets that they have been going after to basically work-based licenses, which just really work well with the idea of automation and getting work done.
And we did that because we realized years ago that the number of users was going down. If systems like ours did what they were supposed to do. So we really didn't want to be linked to that. So that's been something we've done very much across the board here ,and I think it really -- it's well.
There is a lot of uncertainty. People don't know a lot of changes in terms of the leadership. I'm hoping it will settle down over the next couple of months or quarters because that would definitely make it easier to work with. But as Ken said, I think there's as much opportunity as there is risk here. And so we just need to really, really work it effectively.
We have a point to workflows. As that can really show customers improvements in their business. It's a wonderfully reliable thing to be able to show a client. And the fact that we can use the AI the way we can to create and scale and then use the AI to find the best one and operate it is almost like the perfect mixture of what you do with a language model and what you want to do with a work flow that's really, well, nailed down and auditable. And so, yeah, we think we've got a message here that people are really understanding and will continue to -- (technical difficulty) So we think that we feel pretty good about it.

Steve Enders

Okay, awesome. That's great to hear and thanks for taking the questions.

Alan Trefler

Thanks, Steve

Operator

Patrick Walravens, Citizens JMP.

Patrick Walravens

Oh great. Can you guys hear me?

Kenneth Stillwell

Yeah, we can hear you, Pat.

Patrick Walravens

All right perfect. Congratulations. First of all, it's great to see. Alan, I would love you to go a little deeper on the topic that you mentioned your prepared remarks where you were talking about how noisy it is out there with so many different vendors claiming to have agentic types of solutions. So can you talk a little bit more about what you're seeing there, how hard is it to cut through that noise, and then maybe specifically in terms of solutions you see from Salesforce and Microsoft. What do you think?

Alan Trefler

Look, I think customers have been subject to lots of AI hype for a couple of years now. And so the level of oh really skepticism, I think is pretty high in the customer base that we deal with. I mean, it's a pretty sophisticated customer base. I believe we can explain to them pretty clearly why a mix of language models and workflows is the ideal combination. And the reality is when we build Blueprint, people talk about Blueprint like it's skew. It's really not a skew it's really a whole new way of doing what we've been doing all along.
And it really builds on all of the decades, actually, of knowledge and understanding and the very, very powerful systems we had. And that's why I think we've been able to accomplish a lot in a relatively short period of time. And I really love the runway of where this is going to go in this quote, agentic world, unquote. But look the buzz world the hype it's -- and the disappointment, I think, is going to be huge out in the market. It just huge. All these people doing prompt engineering are quote, thousands of prompts, unquote.
How the hell are you going to test that when the language model changes? These language models are changing a couple of times a year. You've got a business running off of prompts. The language model changes. You get a get a new version. What are you going to do? I know exactly what we’re doing. We're running an execution time to work close, but I don't know if these other guys are going to come.

Patrick Walravens

All right, that's great. And then Peter can I just ask you a follow up which is investors are so worried about the impact on closing rates and you guys sound good and SAT sounded good last night. We you have any thoughts you can share with us in terms of where the disconnect is.

Kenneth Stillwell

Are you -- you're just saying why are software companies having variable results.

Patrick Walravens

Yeah. No, you don't sound bad at all right? And SAP sounded pretty good. And so yeah I just you can see from all the stocks how worried we all are. So it's just interesting that that maybe it's not quite as bad out there. I don't know. Any thoughts on that yeah no that's so.

Kenneth Stillwell

That so -- I'll give you -- I can only -- I can tell you two things one what we're seeing and I can also tell you an observation that I have. So what we're. Seeing is that clients are still engaging and very much trying to modernize digitize move to the cloud leverage AI figure out how to ways to drive efficiency and and better client experience. That has not changed. Quite frankly I haven't seen that change at all in the in the in the last three months. So from that standpoint there's a lot of opportunity.
What I would say on the point that you're making about varied results that you're hearing from different vendors my gut is that this some people some companies businesses are just not doing as well from time to time and sometimes people use the macro as the reason why that's happening. And I think there's a little bit of that going on. I think that you may have seen the same results in a neutral macro environment or a good macro environment or a bad one.
But I think sometimes companies point to that as the reason why they don't execute. And so that so I think there's a little bit of that going on Pat. I would definitely say to what Alan said is But of course the environment is less certain now. I mean you have to watch the news every morning to figure out what's going to happen when the futures move 500 up or down day to day. That's not great. Volatile environments aren't great. That said we've seen our clients continuing to lean in on the problems that we solve with them.

Patrick Walravens

Okay, great. Thank you, both.

Operator

(Operator Instructions)
Devin O'Rourke, KeyBank.

Devin O'Rourke

All right. Good morning. Thanks for taking my question. First one I have is I also want to dig a little bit deeper into the strong ACP results in the quarter. But maybe I want to ask it through the lens of blueprint. I know the last quarter you guys mentioned hundreds of millions of pipeline was driven by blueprint. So I'm kind of curious if you can share any more color on that it would be great to hear if you have any. Updates to share regarding what Blueprint has influenced deals wise in the quarter.

Alan Trefler

Yeah, I would tell you that every single piece of business we write is influenced by blueprint. Every single one it's become ubiquitous. I think it's wonderful because it really broke down. Some of the boundaries between business and technical people it really gets people on the same page and if you haven't tried it.
And anybody who's on the call I'd recommend you give it a shot. I think it's a really very pragmatic but innovative use of AI is what I would say. So yeah I think Blueprint has profoundly changed our business and with the new capabilities we're adding to it we're expecting that that's going to continue and extent.

Devin O'Rourke

Got it. Okay, that's helpful. And then just one quick one on backlog. I think you just posted backlog growth of 21% quite a meaningful step up from the 14% and 4Q.
Peter or can curious if you have any additional commentary on what drove that strong acceleration. Have you seen contract duration change one way or the other any color that would be helpful.
Thank you.

Kenneth Stillwell

Yeah. So I would I would advise to pay more attention. To the current RPO than the total RPO. The current RPO is very much a signal or an alignment with the ACB growth and I think that's a really in terms of thinking about the growth of the business the total RPO does move a little depending on multi-year lo Pega Cloud renewal cycles. Which can and you can kind of see that kind of in the lattering we do we have a pretty robust disclosure and you can kind of see that in some of the lattering. So I would say if you look at backlog is a healthy indicator of the clients making long term commitments to us. We love that. Current RPO is very aligned with the kind of the AC growth in the business.

Devin O'Rourke

Got it. Thank you for checking my questions and congrats on a strong start to you.

Kenneth Stillwell

Thank you.

Operator

Mark Chappelle, Loop Capital.

Mark Chappelle

Hi, thank you for taking my question, and nice job on the quarter. Ken, with respect to the upside in the quarter how much of that would you attribute to the sales changes that have been put in place over the past year or two versus say new product introductions like blueprint?

Kenneth Stillwell

I think that's a -- it's tough to like separate that but what I would say is Mark that our sales model changes that we made have yielded really good behaviors like the the behaviors of how our sales teams are managing how we're managing pipe how we're engaging. I'm really very pleased with the activity and the progress naturally we can get better we will get better and we will push. But I do think there's been a noticeable change in that in our process. And then you shift from that and say how much does blueprint play into that?
Separate from that I think blueprint is completely changed the ease at which a sales person or a or or in the engagement with our clients we explain. How Pega can help and help clients visualize how Pega can help solve their digital and legacy transformation challenges. I mean it's just without when you TRY to walk through like let me explain what it is. Let's do an operational walk through. Can we actually get a few weeks to do discovery with you? We'll go build a demo we'll come back and show you that demo. I mean that's a that's the way our process was and that's very time and labor intensive on us and the client.
And I think that that's where blueprint has really just changed the game for us because we've we have scores of examples where our sales people say I went in with a blueprint. Showed the client immediately jump to the second level the third level the fourth level discussion in a way that just could never have happened without it. And that to me those are separate things but I think both equally impactful to Q1.

Alan Trefler

I would say one additional thing which is I'm a product guy so I probably have a strong bias towards saying that the product is what matters. But in reality these are products that have to be sold and what I will tell you that I'm really pleased about that we saw in Q1 is that you know we didn't have the business wasn't driven by whales.
You we used to talk about the whales and the porpoises it would really be tied to sometimes just a deal or 3 in terms of making whether it was a good quarter or a mediocre quarter and they show up the next quarter sometimes right? So but what's happened I think it is the sales force has gotten tremendously more disciplined about really working the business.
And I think this quarter that just showed up in a very broad strong performance which by the way I love it. It makes the last weeks of the quarter a lot more relaxing.

Mark Chappelle

Great, that's helpful. One other question Ken with respect to the rule of 40 targets what are your thoughts with respect to the mix between ACV growth and free cash flow margins going forward here given the other results.

Kenneth Stillwell

I we're not we're not adjusting our guidance for the year. Our model has really been that we believe we can accelerate growth. And still get operating leverage through the system. So I think there's an opportunity for us to both accelerate growth and expand free cash flow margins. Certainly, if our growth does not accelerate free cash flow margins will expand.
So I mean I think we are very optimistic on that. I think that we have the we have the really difficult strategy decision on how much. You willing to dial up to TRY to accelerate growth. But we're very committed to not allowing that to impact our free cash flow trends. So that's what that's that's what we're paid to do. So we got to really manage that. But we're very we believe we can do both Mark. We believe we can expand growth in the future expand our growth rates in the future and expand our free cash flow margins. Rule 40 is kind of just a number and quite frankly we're not looking back.

Mark Chappelle

Great. Thank you.

Operator

(Operator Instructions)
Blair Abernethy, Rosenblatt Securities.

Blair Abernethy

Thanks very much. Great quarter guys. Just a question on the Q1 term license. Was there a change or an impact from contract term length like duration of what you signed in the quarter?

Kenneth Stillwell

Nowhere. There wasn't. It's just the timing of our term license renewals. Q1 just happened to be a quarter with more revenue.

Blair Abernethy

Okay great. And then in terms of you go to market at this point for 25 are you looking at sales and marketing capacity at all and particularly around new customer opportunities?

Kenneth Stillwell

We are -- we have it built into our plan we have room for capacity increases in our sales model and we will selectively invest in those areas. I do think the new logo part of that is an interesting one because what we found with blueprint now is because the engagement is so fast the visualization is so fast.
But solutioning and the ideation so it's so smooth with blueprint. It does give us increased interest in how we could cover more logos and how could we do that and still be very efficient on the go to market on the go to market cost. So we are that is the one thing that is different in our mind is just figuring out like how do we help more clients change the way they build software.

Blair Abernethy

Great. Thanks guys.

Operator

Thanks. And that does include our question and answer session and I will now turn the conference over to Alan Trefler founder and CEO for closing comments.

Alan Trefler

Well, thank, you everyone. I want you to know we're working hard hoping to see all of you at PegaWorld on June 2. What we're going to have our investor day. But we're also going to a terrific slate of announcements and demos that we're going to be able to show people that I think are going to be really very exciting and it's been a terrific start to the year and we're pretty jazz and thank you all look forward to talking to you again soon.

Operator

Ladies and gentlemen, this does conclude today's conference call. Thank you for your participation, and you may now disconnect.