Purebread Announces Strategic Partnerships with ChopValue and Greater Vancouver Board of Trade

In This Article:

Vancouver, British Columbia--(Newsfile Corp. - September 3, 2024) - Purebread Brands Inc. (TSXV: BRED) ("Purebread" or the "Company"), Vancouver's award-winning bakery, is pleased to announce strategic partnerships with The Greater Vancouver Board of Trade, Western Canada's leading business association, and ChopValue, a pioneering circular product manufacturer transforming underutilized urban resources into climate positive wood alternatives, as part of its continued commitment to sustainable growth and community engagement.

Sustainable Partnership with ChopValue

Purebread is excited to announce a collaboration with ChopValue, a fellow Vancouver-based company renowned for its innovative approach to sustainability by engineering disposed chopsticks into premium, high-value products. ChopValue's climate positive solutions will be integrated into the design of Purebread's new bakery locations, including dining tables and the signature serving counter that showcases its delicious handmade baked goods.

ChopValue is the world's first circular economy franchise for commercialized decentralized manufacturing, with operations in 9 countries and over 80 Microfactories in development to create local impact on a global scale. Founded in 2016, ChopValue's urban harvesting approach has diverted over 170 million chopsticks from the landfill. This underutilized resource is engineered into climate positive wood alternative products with zero tradeoffs to quality or design for homes, restaurants, and businesses. ChopValue serves as a blueprint for a viable circular economy, showcasing the potential of hyperlocal business operations to drive impactful change. To learn more about their resource-efficient impact for a carbon negative future, please visit www.chopvalue.com.

ChopValue is part of the Microfactory Venture Platform (MVP) Group, committed to prioritizing climate positive materials and products whenever and wherever possible. Find out how MVP is leading the change towards a circular economy by visiting www.microfactory-venture-platform.com.

"Partnering with ChopValue aligns with our commitment to sustainability and supporting local enterprises," said Amrit Maharaj, COO of Purebread Brands Inc. "By integrating ChopValue's eco-friendly products into our store designs, we are not only reducing our environmental impact but also supporting the circular economy right here in Vancouver."

"We're incredibly excited to be part of Purebread's journey as they scale their business and expand to new locations," shared Felix Böck, Founder and CEO of ChopValue. "Purebread is more than just a bakery - it's a beloved community staple that has a way of sparking joy every time someone spots their iconic blue box. We're proud to complement Purebread's celebrated brand of baked goods with beautiful, sustainable furniture that's manufactured locally. Our goal is to create another memorable element of the Purebread brand experience that customers will recognize and appreciate."