PALO ALTO, CA--(Marketwired - July 10, 2014) - PunchTab, the leading omni-channel engagement and insights platform and B2B social marketing agency Leadtail, today announced a new study: "How Digital Marketers Engage on Twitter." This special study delivers social media insights into how digital marketers are engaging on Twitter, including what they talk about, the types of content they share, and which publishers and people influence them most.
Key findings of the report point to digital marketers as leaders when it comes to embracing emerging media and mobile friendly content such as videos, pictures, and audio. The report also explores how digital marketers interact with mainstream and industry publications -- noting the top publishers they read and share.
"Digital marketers have created a tightly-knit, always-on community," said Robyn Hannah, Vice President of Communications and PR at PunchTab. "The ability to tap into the people, the brands, and the technology that drive their social conversations is powerful for marketers trying to reach and engage these trend setters. Digital marketers move quickly, which makes it a necessity to tap into the conversation as it happens. The data in this report reveals useful social insights that can be used to connect with this extremely influential audience."
The report also includes data about:
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The most active social networks among digital marketers;
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The most popular hashtags they like to use;
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The top content sources they consistently share;
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The publications and people they retweet and mention the most
The top people mentioned by digital marketers include well-known names, such as Jay Baer, Vala Afshar, and Chris Brogan, while top publishers included Mashable, Forbes, and FastCompany.
"The first step to understanding digital marketers is knowing what they talk about, read, and share on social media," said Carter Hostelley, CEO of Leadtail. "This data leads to insights about the topics, brands, and people they most engage with, which is extremely valuable for crafting campaigns targeted at such a highly influential group. Our study allows anyone to plot a marketing course to reach and engage digital marketers."
Download a copy of How Digital Marketers Engage on Twitter here.
To get these insights, Leadtail summarized the actual Twitter activity of 515 digital marketers using its Social Insights Technology, including 122,027 tweets and 57,009 links shared during a 90-day period from February 1 to April 30, 2014.
To discover how you can use social insights to better reach, engage, and influence digital marketers, join PunchTab and Leadtail for a webinar on August 20, 2014 at 11am PT / 2pm ET. During the webinar, PunchTab and Leadtail will share specific insights and findings from the study.