Puerto Rico and a "Popular" Pick for Contrarians

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Popular Bank (BPOP) has served Puerto Rico since the territory was under Spanish rule. It dominates the island's banking business. Recently the bank has stood tall amidst a mass exit of financial firms from Puerto Rico, explains Brett Owens, editor Contrarian Outlook.

Banks have been increasingly fleeing the island since the start of the decade. Westernbank, the third-largest bank by deposits at the time, shut its doors in 2010. The Federal Deposit Insurance Company (FDIC) stepped in and brokered a sale of its assets to Popular, the top bank in the territory.

More from Brett Owens: Allegion: Door Lock Maker Find the Key to Success

Doral Financial meanwhile ran two of the largest mortgage brokers on the island and launched a full-service bank in 2008. The FDIC shut down the entire company seven years later and brokered the sale of its assets to, you guessed it, Popular.

Meanwhile Puerto Rico has amassed more than $70 billion in public debt. This obligation rivals only California among the fifty states. Puerto Rico's municipal bond markets have fallen into disarray as a result.

Then, when category five Hurricane Maria devastated the island in the fall of 2017, it caused more than $8 billion in damage and left 3.4 million residents without electricity. More than half of the island's bank branches were closed for a period of time and ATM use became a hit/miss proposition.

Wells Fargo took this as its cue to exit stage right. It sold about $2 billion in auto loans to Popular. Foreign banks Scotiabank and Santander continued to roll back their Puerto Rico presence. In 2010 they made up 23% of the island's branches, versus just 16% seven years later.

After the Doral deal in 2015, Popular amassed a dominant 45% market share of Puerto Rico's deposits. Since then, that number has ballooned to a transcendent 58%!

In the aftermath of Maria, Popular turned its startup accelerator into a startup shelter, providing local businesses with free Wi-Fi and desk space. Chief Information and Digital Officer Camille Burckhart explained to American Banker:

"After the hurricane, it became a safe haven. People could actually work from our premises. And they are part of the community."

Popular also launched a feel-good program that let Popular customers assign ATM withdrawals to friends and family who may not have a bank account. (Burckhart told AB that some island residents don't have enough money to justify an account.)

It makes economic sense for Popular, with its 58% market share, to be a caring capitalist. Its business and investors are benefiting from its efforts too. Popular's dividend growth makes its market share gains blush–its payout has doubled in just three years! This dividend moonshot has acted like a "magnet" for its share price, which has likewise climbed 85% during the same time period.