PublicSquare Reports First Quarter 2025 Financial Results

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WEST PALM BEACH, Fla., May 08, 2025--(BUSINESS WIRE)--PSQ Holdings, Inc. (NYSE: PSQH) ("PublicSquare," or the "Company"), America's leading marketplace and payments ecosystem valuing life, family, and liberty, reported today financial results for the first quarter 2025.

"The first quarter of 2025 saw a number of our FinTech initiatives begin to come to fruition, helping us to achieve another quarter of solid revenue performance coupled with a significant decrease in customer acquisition cost reflected in meaningfully lower sales and marketing spending," stated Michael Seifert, Chairman and Chief Executive Officer of PublicSquare. "Our 2025 plans are on track as we continue to integrate and onboard new merchants to our FinTech stack and leverage synergies across the PublicSquare ecosystem. Further, with the strategic evolution of our Marketplace to a Made in America focus, we are confident in our ability to achieve our 2025 goals, reaffirming our 2025 guidance, all within a more streamlined and cost-efficient operating structure."

FIRST QUARTER 2025 HIGHLIGHTS

  • Net revenue for the quarter ended March 31, 2025 was $6.7 million compared to $3.5 million for the first quarter 2024, a 95% increase compared to the prior year period

    • Financial Technology revenue for the quarter ended March 31, 2025 was $3.1 million

    • Marketplace revenue for the quarter ended March 31, 2025 was $0.4 million

    • Brands revenue for the quarter ended March 31, 2025 was $3.3 million

  • Operating expense (defined as general and administrative, sales and marketing, and research and development) for the quarter ended March 31, 2025 decreased 10% compared to the prior year period

    • Sales & Marketing expense for the quarter ended March 31, 2025 decreased 48% compared to the prior year period

  • Gross Margin for the quarter ended March 31, 2025 was 58% compared to 43% in the prior year period

BALANCE SHEET & LIQUIDITY

  • As of March 31, 2025, PublicSquare had $28.0 million of cash and cash equivalents and $0.2 million of restricted cash

  • The Company had an outstanding principal balance of $3.7 million on its $10.0 million revolving line of credit as of March 31, 2025

  • Approximately $1.1 million of cash was utilized in the first quarter 2025 as part of the Company’s balance sheet strategy where the Company holds certain consumer receivables from its consumer finance business on its balance sheet to increase revenue potential instead of immediately monetizing them to third parties

2025 BUSINESS OUTLOOK & GUIDANCE

The Company’s 2025 outlook and guidance remains unchanged: