In This Article:
The Working with Cancer Pledge Launches Screening Time Off
With Leading Global Companies to Remove Workplace Barriers to Preventive Care
Research reveals 20 million US workers neglect to use time off from work for cancer screening; up to 100,000 American lives could be saved annually through advanced screening efforts1
Two years on from launch of Working with Cancer, Publicis continues its mission to end the stigma of cancer in the workplace; remove workplace barriers to obtaining preventative care
Aligned to World Cancer Day, launch film features Jenna Fischer encouraging workers to prioritize life-saving health screenings; Times Square takeover and campaign supported by $20M in donated media
Paris – February 3, 2024 – La Fondation Publicis today launches the latest initiative from the Working with Cancer Pledge: Screening Time Off, an awareness campaign rallying companies to encourage their employees to take the time to get necessary cancer screenings, with program support from Accor, AXA, HPE, L'Oreal, Merck, Nestle, Pfizer, Sanofi and UBS.
Since its launch two years ago at the World Economic Forum in Davos, the award-winning global Working with Cancer Pledge has united more than 2,500 companies to erase the stigma of cancer in the workplace and building recovery-forward cultures for more than 35 million employees. Screening Time Off takes this commitment further, enlisting employers to increase screening compliance across their organizations to make a greater impact.
Nearly half of all cancer deaths are preventable2. Caught early, many common cancers have survival rates well over 90%3. But too many people delay or skip cancer screenings due to work. In the US, 7 in 10 people say they are behind on one or more screenings4, and 25% of the working population don’t use the paid time or workplace benefits made available by their companies for those checkups5. Publicis has calculated that up to 100,000 American lives could be saved annually through raised awareness and lifted screening compliance as a result of the program5.
Screening Time Off provides tangible tools and resources empowering companies to flexibly address common barriers that their employees experience in identifying existing policies and benefits. Pledging companies are taking the steps to encourage employees to use time off with resources spanning multi-media communication assets, activation guides, FAQs, outreach templates, customizable films and more. After receiving messaging about the benefits of early detection, over 70% of people say they are more likely to schedule their next screening4.