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Publicis to acquire Lotame the world’s leading independent end-to-end data solution

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Publicis Groupe S.A
Publicis Groupe S.A

Publicis to acquire Lotame
the world’s leading independent end-to-end data solution

Present in 109 countries, Lotame is the #1 independent global data and identity solution, with more than 1.6 billion IDs and built on 100+ data sources. 

Combination of Lotame and Epsilon’s identity and data will connect clients to over 90% of consumers worldwide through the Groupe’s CORE AI capability.

Publicis Groupe [Euronext Paris FR0000130577, CAC 40] today announced that it has entered into an agreement to acquire Lotame, the world’s leading independent identity solution, in an update on its AI strategy presented by Arthur Sadoun (click HERE to see the film).

A global leader in data, identity and technology, Lotame is home to one of the largest end-to-end data marketplaces in the world, spanning 109 countries. Its proprietary identity solution delivers consistent and relevant addressable audiences built on 100+ data sources and activated through more than 1.6 billion IDs, for over 4,000 of the world’s leading brands and publishers to leverage at scale and with precision.

The combined data and identity assets of Lotame and Publicis Groupe’s 2.3 billion global profiles will enable clients to reach 91% of adult internet users with personalized messaging at scale with even greater accuracy. Concretely, Epsilon and Lotame, will put the leadership of identity-driven marketing in the hands of all our clients through:

  • Expanded Global Identity: The combined footprint of Epsilon and Lotame will expand Groupe’s unique profiles to almost 4 billion, extending global coverage to more than 90% of consumers worldwide. This scale combined with unmatched breadth and depth of data allows marketers to find and activate against the right audiences with even greater accuracy, to engage their consumers in more relevant and meaningful ways.

  • Talent and Expertise: Lotame’s 19 years of earned data expertise and trusted innovation, coupled with its team of experts across data and identity, will power global and local-market product development, supported by dedicated engineering, partnerships, and operations specialists.

  • Regional Product Focus: Lotame will drive APAC and EMEA expansion of Epsilon, continuing to work with publishers, data partners, and brands across the regions. Lotame’s identity solution brings critical interoperability and data connectivity to digital marketers everywhere. 
     

Led by Founder and CEO Andy Monfried, Lotame will be positioned as part of Epsilon, accessible to all Publicis clients and teams to enhance their ability to deliver personalized marketing services at scale.