Proton therapy demand wave drives expansion of Belgium's IBA

(Repeats story first published on Sept 1, no changes to text)

* IBA to expand workforce by a third

* Proton therapy said to be more precise

* Demand estimates vary, several studies ongoing

* IBA first to make cheaper, more compact systems

By Robert-Jan Bartunek

LOUVAIN LA NEUVE, Belgium, Sept 1 (Reuters) - When Yves Jongen stood at the controls of his proton therapy machine fifteen years ago to treat a cancer patient for the first time he was petrified.

Now Jongen's company IBA is hiring 400 engineers to cope with demand for the technology, increasing its workforce by a third, and expanding its production capacity to make up to 30 machines a year, from a maximum of eight now.

"It is such a responsibility to send a beam of potentially lethal particles into the body of a fellow human being. It is exciting but scary at the same time," he said.

Proton therapy made the front pages in Britain last year when five-year-old Ashya King was removed from hospital by his parents, against the advice of doctors, and flown to Prague for treatment using an IBA-made machine.

There are only 170 proton therapy treatment rooms worldwide to handle about 1 percent of radiation therapy patients.

But there is already a consensus on the technology's benefits for certain types of patients, such as children and young adults with spinal cord and base of brain tumours and a growing belief that it could also limit side effects.

King's family say he is now free of cancer.

A spin-off of the Catholic University of Louvain's nuclear physics department, IBA began life making cyclotrons to produce radioisotopes for hospitals and radiopharmaceutical companies.

"We would sell one machine a year and enjoy ourselves a lot doing it," said Jongen, 68, who founded IBA in 1986.

IBA's offices on the edges of a university campus, near a roundabout decorated with parts of Belgium's first ever cyclotron, are bursting at the seams, with offices split into ever smaller cubicles.

Proton therapy originated in the physics labs of the post-war period when scientists first described how protons could radiate tumours with more accuracy than standard x-ray therapy.

The technology at the time was not good enough to tackle tumours deep inside the body, however, and in the late 1980s Jongen was urged by an oncologist to "revolutionise cancer therapy" by applying his cyclotron technology to proton therapy.

Jongen needed to create a cyclotron strong enough to speed up particles to two thirds of the speed of light. On a flight back from Australia inspiration struck and when he got off the plane he had sketched a basic framework for the new machines.