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How To Protect Your Identity and Your Wallet on Cyber Monday
VioletaStoimenova / Getty Images
VioletaStoimenova / Getty Images

With online shopping trumping in-store retail this holiday season, cybercriminals will have no shortage of potential victims to target. And they’ve only gotten smarter and more nefarious over the past year.

“Online purchasing scams were the number one scam reported in 2020, and unfortunately, these scams are becoming more frequent each year,” said Hari Ravichandran, founder and CEO, Aura, a provider of digital security. “The total number of reported scams, including online purchasing scams, rose by 24.9% between 2019-2020 according to the Better Business Bureau to 46,575.”

The 2021 holiday season is expected to be rife with even more bad actors than in the past.

“We will see an all-time high in cyber crimes this year,” said Chad Cragle, director of security and compliance at FormAssembly. “Every year the percentage increases because the attacks are becoming more sophisticated and the tools these threat actors are using are becoming more popular and highly available. The recent pandemic has not helped in this area, but rather made it another threat vector since it can relate to everyone worldwide.”

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Fraudsters Know How To Play With Your Emotions

Cybercriminals are so successful in part because they’ve become experts at reading — and playing with — human emotion via text and email.

“Cybercriminals are very good at designing emails and text messages that prompt a sense of urgency and fear,” said Craig Lurey, CTO and co-founder at Keeper Security. “A consumer may see an email that says, ‘Immediate action required – account will be frozen if xyz step isn’t taken.'”

Another type of urgent communication potential victims may receive is one that appears to be coming from one’s boss.

“An employee may receive an email that seems to be coming from a boss, asking the employee to purchase gift cards– but the boss needs it to happen right now,” Lurey said.

“This scheme uses both urgency and an appeal to authority, which many employees would want to act on quickly. Humans are naturally curious, and most people want to be helpful. Receiving a message that appeals to any emotion can, and often does, spark an action. It’s also important to note that today’s cyberattacks are very sophisticated. The phishing emails and texts that cybercriminals send look just like legitimate communications, which is why so many people fall for them.”

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