Digital Vision
There are more ways to promote your real estate business than ever before. While you can still use all of the traditional, offline tactics such as print ads, billboards, business cards and old-fashioned networking, you now have a wide variety of online resources at your disposal as well.
Unfortunately, many real estate agents don’t fully take advantage of these possibilities.
So, real estate agents and brokers, listen up: Let’s look at some examples of marketing strategies where you may be falling short.
Creating High-Quality Content
While most realtors have websites, many don’t grasp the importance of content marketing. This involves doing more than simply advertising your properties and telling people about your services. Expert content marketers know the importance of sharing valuable and compelling information with their audience.
Create something that local sites in that area would want to read about and share with their friends. How about a map of parks, safest neighborhoods or best schools in the area? Or a visual representation of the cost of living in the area? Even a well-written article about the real estate outlook is a good angle (like this real estate site). This is real content, and it will bring much more people to your website.
It could also mean creating some videos. This type of content can be geared to specific types of potential clients, such as first time homebuyers or retired couples seeking to settle down in a new community. Providing this type of content attracts more traffic to your website. It also positions you as an expert in your industry, which can help you attract new clients.
Video Marketing
While videos can be considered a part of content marketing, they are important enough to discuss separately as well. Videos can be leveraged in many ways in the real estate business. You can, of course, use them to highlight properties you are trying to sell. They can also be used to create tutorials on various aspects of buying a home. People often find it more interesting to watch a video than to read text.
When you do make videos, make sure you get as much leverage out of them as possible. A video can be placed not only on YouTube, but other video sharing and social media sites, from Vimeo to Facebook. You will also get more out of your videos if you optimize them properly. For example, make sure you use some targeted keywords in the video titles and descriptions. This will help them rank in the search engines so people looking for information on these topics will find them easily.