PROMINO NUTRITIONAL SCIENCES ACCELERATES REJUVENATE MUSCLE ACTIVATOR™ E-COMMERCE EXPANSION AHEAD OF JUNE RELAUNCH

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Amazon, Walmart.com, and eBay Lead Listings as E-Commerce Activity Takes Root

BURLINGTON, ON, May 6, 2024 /CNW/ - Promino Nutritional Sciences Inc (CSE: MUSL) (OTC: MUSLF) (FRANKFURT: 93X) (the "Company" or Promino") (www.drinkpromino.com) announces e-commerce listing activity on Amazon, Walmart.com, and eBay ahead of the June relaunch of Rejuvenate Muscle Activator™, one of the Company's flagship drink mix brands.

Rejuvenate Muscle Activator Citrus Blast (CNW Group/Promino Nutritional Sciences Inc.)
Rejuvenate Muscle Activator Citrus Blast (CNW Group/Promino Nutritional Sciences Inc.)

"Our e-commerce starts with the big three platforms - with more coming weekly – as we prepare for sixty thousand new units of Rejuvenate arriving next month," said Promino CEO Vito Sanzone. "The Walmart site has begun sales and we are seeing latent demand for Rejuvenate. People love the muscle health benefits Rejuvenate's patented formula produces and we're making it easier to quench that thirst."

Rejuvenate Muscle Activator™ is being relaunched with two new flavors – Citrus and Raspberry – each in 30-count and 14-count drink stick SKUs. The new flavors were developed with a leading US-based flavor house celebrated for its track record for creating some of the most popular flavors in the nutritional supplement category.

About Promino™ and Rejuvenate Muscle™

Promino™ is NSF Certified for Sport, which means it is free of banned substances and approved for use by all major sports leagues. Additionally, Promino invested in a rigorous flavoring process with a top tier U.S. flavor house responsible for creating the taste of several of North America's best-selling sports nutrition beverages. Followed by extensive in-market consumer testing, the Company will launch two refreshing fruit flavors in Q2 2024.

Promino™ and Rejuvenate™ utilize a patented formula from the University of Arkansas, led by Dr. Robert Wolfe and is the result of over USD $20 million in research over 23 years including extensive human clinical trials on muscle repair, recovery and muscle protein synthesis.

The patented essential amino acid blend, in the precise ratio to accelerate muscle protein synthesis, is fast-absorbing and provides the body with the building blocks of protein faster, without the excess calories, filler and carbohydrates of conventional whey or plant proteins. Promino™'s patented amino acid formula contains the essential building blocks of protein and are shown to be the highest quality protein source in the world based on the rising gold standard of protein quality – DIAAS – which measures the uptake of these key amino acids in the digestive tract. With a 321 DIAAS (Digestible Indispensable Amino Acid Score), Promino™ is superior to whey protein at 109.