How To Profit From The ETF Industry’s Massive Growth (TETF)

From Grant Wasylik: Asset management is a great business. I should know … I used to work as a portfolio manager, research analyst and trader for a private wealth manager with over $1 billion in assets under management.During my 10 years with the firm, I met hundreds of representatives (analysts, partners, portfolio managers and wholesalers) from various asset management firms (mutual fund families, ETF issuers, etc.).

I also met lots of financial advisers at dozens of industry conferences over the years.

All the asset management professionals I’ve been around have two goals in common:

  1. Help their clients.

  1. Make more money.

Typically, the two goals are tied to each other.

In basic form, asset managers take other people’s money and invest it for them. They make money (fees) off the money they manage. The more money they manage, the more money they make. So, they’re incentivized to grow their client’s assets. In the end, both parties’ interests are aligned.

Because these businesses can increase their size without increasing their costs in the same proportion, they’re very scalable.

In the everyday world, most businesses aren’t scalable. They have to produce more widgets, operate more factories and hire more people to grow. Generally, 10 times the work means 10 times the employees.

Asset managers don’t have these issues. They don’t have to produce more widgets … they don’t have to operate more factories … and for the most part, they don’t have to hire more workers.

On the investment side, this scalability leads to attractive investment potential.If an asset manager receives 10 times more money to invest, the workload barely budges. Basically, they just buy 10 times the investment. For example, 1,000 shares of a stock instead of 100 shares or a $100,000 bond instead of a $10,000 bond. (They can allocate appropriate portions to multiple client accounts.) But, they earn more fees on those additional funds.

There are over 180 publicly traded U.S. companies listed under the “asset management & custody banks” industry.

The biggest names in that group – 20 recognized asset managers like BlackRock, T. Rowe Price and Northern Trust – average 28% net profit margins. (In contrast, the S&P 500 has an average profit margin of 10%-11%.) Those big profit margins from asset managers are due to scale.

At last year’s Morningstar Investment Conference, which I attended, two of the company’s senior analysts outlined key attributes of asset management companies: