Private Credit Looks to Consumers, Infrastructure for Next Stage

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(Bloomberg) -- Private credit firms want more than corporate lending. The largest are laying the groundwork to finance everything from auto loans and residential mortgages to chip manufacturing and data centers in an effort to swell the size of the market by the trillions.

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It’s part of a race to grab a bigger share of a universe of potential investments that Apollo Global Management Inc. has said could be as large as $40 trillion. The staggering estimate is tied to a boom in private investment-grade debt related to infrastructure and asset-backed finance. Those areas will be top priority for firms next year, according to 10 managers interviewed by Bloomberg News.

“There is a shift in the world’s understanding that there’s a lot more beyond direct lending,” said Michael Zawadzki, the global chief investment officer at Blackstone Inc.’s credit and insurance unit. “This ecosystem of private investment-grade is a massive market with a huge tailwind.”

Data provider Preqin currently pegs the size of private debt assets under management at around $1.6 trillion, a number focused on corporate debt strategies. Hitting the industry’s expansion goals would require a strong consumer and the materialization of lofty projections surrounding artificial intelligence. And with so many firms focused on the same areas, too much competition could also hurt plans.

While next year will show whether a push into asset-backed finance and infrastructure debt is accelerating, the industry will have to prove in the coming years how large the appetite is for this product shift.

Though high yield-focused corporate direct lending has attracted most of the market’s attention and capital in recent years, its growth is slowing, leaving firms needing to permeate new areas to expand.

“The asset-backed business is probably sitting where the direct lending market was sitting five to seven years ago,” said Dan Pietrzak, the global head of private credit at KKR & Co., which estimates the total addressable market for credit at around $40 trillion, across public and private. For context, the S&P 500’s entire market capitalization is about $50 trillion.

Private debt has increasing opportunities to take market share in these spaces as banks continue on a quest to become more asset-light as a result of stricter post-Global Financial Crisis regulations. A second Trump administration might soften some requirements but isn’t expected to change this long-term shift.