NEW YORK, NY--(Marketwired - Jul 10, 2014) - Renting a home, condo, apartment, villa, cottage -- or for that matter, a castle -- is nothing new in the travel industry. In 2008, travel industry research authority PhoCusWright identified a segment of the accommodation sector that was large, well established and undergoing rapid change from offline listings to online marketing and -- more slowly -- booking. But now the very conception of a rental is quickly transforming, as is the rental traveler.
Within just a few short years, the remarkable growth of HomeAway and Airbnb has sparked nothing short of a global phenomenon, spawning myriad imitators, numerous legal actions and intense industry scrutiny. Municipalities and traditional travel industry sectors are still coming to grips with the implications of private homeowners and even renters turning their abodes into part-time (or full-time) businesses.
PhoCusWright's "Share This! Private Accommodation & the Rise of the New Gen Renter" (www.phocuswright.com/products/4484), delves deeply into the use of private accommodation in travel and defines the new rental traveler. Examining the attitudes, aspirations, expectations and behaviors of renters and non-renters alike, this report provides critical insights into how, when and why travelers do and do not choose rentals vs. hotels, what influences their decisions, where they shop and book, and what renters want.
"There is a new generation of renters who are a breed apart from the larger traveler population," said Douglas Quinby, PhoCusWright's vice president, research. "They are younger, extremely digitally engaged and have very distinct travel wants and aspirations that stand apart from hotel guests and older rental travelers. In short, it's not your mom's vacation rental anymore."
Understand the new rental traveler and explore emerging trends in terms of demographics, travel behavior and use of consumer technology with PhoCusWright's "Share This! Private Accommodation & the Rise of the New Gen Renter."
ABOUT PHOCUSWRIGHT INC. (www.phocuswright.com)
PhoCusWright, the travel industry research authority, fosters smart strategic planning and tactical decision-making by delivering primary research on the evolving dynamics that influence travel, tourism and hospitality distribution. To complement its research in North America, Europe and Asia, PhoCusWright partners with and produces several high-profile conferences around the world.