Is Pressman Advertising Limited (NSE:PRESSMN) An Attractive Dividend Stock?

Dividends can be underrated but they form a large part of investment returns, playing an important role in compounding returns in the long run. Historically, Pressman Advertising Limited (NSE:PRESSMN) has been paying a dividend to shareholders. Today it yields 4.7%. Does Pressman Advertising tick all the boxes of a great dividend stock? Below, I'll take you through my analysis.

Check out our latest analysis for Pressman Advertising

5 checks you should do on a dividend stock

Whenever I am looking at a potential dividend stock investment, I always check these five metrics:

  • Is it the top 25% annual dividend yield payer?

  • Does it consistently pay out dividends without missing a payment of significantly cutting payout?

  • Has the amount of dividend per share grown over the past?

  • Can it afford to pay the current rate of dividends from its earnings?

  • Based on future earnings growth, will it be able to continue to payout dividend at the current rate?

NSEI:PRESSMN Historical Dividend Yield, April 11th 2019
NSEI:PRESSMN Historical Dividend Yield, April 11th 2019

Does Pressman Advertising pass our checks?

The company currently pays out 45% of its earnings as a dividend, according to its trailing twelve-month data, which means that the dividend is covered by earnings. Furthermore, analysts have not forecasted a dividends per share for the future, which makes it hard to determine the yield shareholders should expect, and whether the current payout is sustainable, moving forward.

When assessing the forecast sustainability of a dividend it is also worth considering the cash flow of the business. A business with strong cash flow can sustain a higher divided payout ratio than a company with weak cash flow.

Reliablity is an important factor for dividend stocks, particularly for income investors who want a strong track record of payment and a positive outlook for future payout. The reality is that it is too early to consider Pressman Advertising as a dividend investment. It has only been consistently paying dividends for 6 years, however, standard practice for reliable payers is to look for a 10-year minimum track record.

In terms of its peers, Pressman Advertising produces a yield of 4.7%, which is high for Media stocks.

Next Steps:

If you are building an income portfolio, then Pressman Advertising is a complicated choice since it has some positive aspects as well as negative ones. But if you are not exclusively a dividend investor, the stock could still be an interesting investment opportunity. Given that this is purely a dividend analysis, you should always research extensively before deciding whether or not a stock is an appropriate investment for you. I always recommend analysing the company's fundamentals and underlying business before making an investment decision. Below, I've compiled three fundamental aspects you should look at: