Press Advantage Adds GoMedia Network and Leverages Blockchain Technology to Verify the Syndication of Press Releases
NewMediaWire · PRConnect

SAN MATEO, California and CHICAGO, Illinois - (NewMediaWire) - June 26, 2023 - Press Advantage, a leading provider of press release distribution services, today announced a major upgrade to its distribution network with the addition of the GoMedia Network and the integration of PRVerified, a blockchain-based proof of syndication solution provided by PRConnect that brings unprecedented online transparency at the point of syndication.

Comprised of over 100 branded local media sites throughout the United States, the GoMedia Network is further enhanced by PRVerified which provides readers with ready access to both the syndicated copy of the press release and the original source copy. The initial hash of the release is posted on the blockchain and can be rehashed through an intuitive, single-click interface to check for a match. The immutability of the blockchain enables Press Advantage to provide this level of irrefutable verification at the point of syndication to all of Press Advantage clients for no additional cost.

"The integration of GoMedia and PRVerified further solidifies Press Advantage's commitment to providing exceptional service and innovative solutions to its clients," said Jeremy Noetzelman, CEO of Press Advantage.

PRVerified uses the SHA-256 one-way cryptographic hash function to tokenize the original instance of the press release. Rather than storing the hashes in a private database, PRVerified leverages blockchain's inherent transparency and decentralization to store and share the hashes on the publicly-accessible Peercoin blockchain.

"By leveraging blockchain technology, Press Advantage aims to set new industry standards for trust, transparency, and accountability in press release distribution," added Mr. Noetzelman.

"PRConnect welcomes the opportunity to work in tandem with Press Advantage to fast track the development of new products and services," said Wing Yu, CEO of PRConnect. "We believe that blockchain technology and AI will revolutionize the press release industry by changing each and every aspect of the content syndication workflow."

PRVerified is now available for all of PRConnect's clients and can be activated within one business day. It can also be accessed as a widget associated with the press release's GUID and deployed on any Web2 site or Web3 dApp.

About Press Advantage

Press Advantage is a full-service press release distribution service provider composed of an elite team of marketing and SEO experts from Velluto Tech Incubator. They are one of the most reputable PR distribution companies in the US, based on a number of positive reviews and recommendations received from their previous clients. For more information, please visit www.pressadvantage.com.

About PRConnect

PRConnect is a leading content syndication and amplification firm that provides reliable service, innovative technology and custom solutions to help wire services and content marketers reach and engage audiences. For more information, please visit www.prconnect.com.

Media Contact

Wing Yu

info@prconnect.com

650-636-5006