Premium Brands bags another acquisition as extra C$1bn sales eyed
German-style frankfurter sausage · Just Food · Shutterstock

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Premium Brands Holdings is looking to add almost C$1bn ($698.4m) to its revenue coffers as the Canadian food business bagged yet another acquisition.

As any potential damage from US tariffs on Canada was generally shrugged off by president and CEO George Paleologou last week, the manufacturer of fresh meats, seafood and bakery has guided to a sales revenue target of C$7.2-7.4bn for the new fiscal year.

Reporting a 3.3% increase in revenue to C$6.47bn in the 12 months to 28 December, Premium Brands announced a deal last week for Peoria, Arizona-based premium sausage manufacturer Denmark Sausage for $21m US dollars.

The acquisition hungry retail and foodservice supplier had already revealed a trio of new incumbents in December - NSP Quality Meats, Casa Di Bertacchi and Italia Salami. The first two are based in the US and the third in Canada.

Paleologou confirmed in last week’s results presentation to analysts that the US constitutes about 60% to 65% of the company’s organic growth outlook, with a local manufacturing presence largely guarding Premium Brands against the Trump tariffs due to come into force on Canada in April.

“Ultimately, we're trying to grow the business and we're trying to improve our existing businesses. The four acquisitions that we've done will be incredibly accretive ultimately for our businesses,” Paleologou said.

“We're assessing all acquisitions in a conservative way. We're not going to be aggressive in terms of valuation. If we find acquisitions that help our growth, they're very accretive and improve the profile of our various businesses, we will do that.”

Paleologou described Denmark Sausage as being similar to another portfolio business - Isernio’s, a premium sausage, mince and marinated pork and chicken products company in Washington State.

“We want to build Denmark similarly the way we built Isernio's since we purchased it. I think Isernio's is four times bigger today than when we bought it a few years ago, and we see similar growth opportunities with Denmark,” Paleologou told analysts.

US tariffs on Canada are due to kick in on 2 April, along with reciprocal taxes from the Canadian side.

“Canada has also imposed a first round of tariffs on $30 billion of certain US goods, with a second round on a wider list of US goods valued at $125 billion expected to come into effect in early April,” Premium Brands acknowledged in its results statement.

“Discussions between the US and Canadian governments remain ongoing, but there is no assurance that these discussions will result in a successful withdrawal or reduction of tariffs.”