Prediction: Dutch Bros Long-Term Prospects Will Outweigh Any Consumer Slowdown

In This Article:

Key Points

  • Dutch Bros is facing a difficult consumer economy.

  • However, the coffee chain's quarterly results showed why investors should stick with the stock.

  • The company has a huge food and store expansion opportunity.

  • 10 stocks we like better than Dutch Bros ›

While Dutch Bros (NYSE: BROS) has rallied off its 2025 lows, the stock is still well off its highs for the year, since there continues to be some worry about the state of the consumer economy. However, the drive-thru coffee chain's recent quarterly earnings report showed why a potential slowdown shouldn't scare investors away from the stock.

My prediction is that the company's long-term prospects will outweigh any near-term slowdown in consumer spending.

The long-term story is intact

There have been clear signs that the consumer has been under some pressure, especially in the restaurant space. This could be seen at various points of the income spectrum in the first quarter, with McDonald's and the higher-end Chipotle both seeing their quarterly sales decline as they called out the state of the economy.

However, Dutch Bros was able to overcome weakness among consumers in the first quarter, growing its same-store sales (comps) by 4.7%, with transactions increasing 1.3%. Company-owned stores performed even better, with comps jumping 6.9% with a 3.7% rise in transactions. Comps are one of the most important metrics in the restaurant space because they show how existing locations are performing.

A big part of the reason for Dutch Bros' strong comps growth in a difficult macroenvironment is that it is still in the early days of mobile ordering. The company said this accounted for about 11% of its transactions in its quarter, up from 8% in the fourth quarter.

This is also helping feed into its loyalty program, which made up 72% of system transactions in the quarter. This, in turn, is letting the company introduce new products and send personalized advertising to its rewards members.

And even in this weaker macroenvironment, the company has another big potential initiative that could drive comps: food. Management is currently testing a pilot program to add more food items to its menu at a few select locations. Thus far, the pilot has been a success, and the company is expanding it from eight stores to 32.

It plans to offer eight food items in total, with four hot items. The company believes this will help drive sales and guest frequency in the morning. It expects a broader rollout in 2026.

The strong comps helped lead to a 29.1% surge in revenue to $355.2 million, while the company continues to add new shops. And it is Dutch Bros' expansion opportunity that is one of the biggest reasons to be excited about the stock.