Snap, the owner of the popular messaging app Snapchat, expects its upcoming initial public offering (IPO) to be priced at between $14 and $16 per share, which would value the company at between $19.5 billion to $22.2 billion.

Snapchat, which is known for its disappearing photo and video messages, competes with both traditional media companies, as well as tech giants Google and Facebook for advertising dollars .

One of the coveted selling points for investors is its highly-engaged audience. At the end of 2016, Snap had 158 million daily active users, which was up 48 percent on-year.

For this week's Trader Poll, tell us how Snap's IPO will play out.