The Point of Care Marketing Association (POCMA), a nonprofit organization supporting the continued growth of the Point of Care (POC) channel through education and advocacy, has appointed Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group, to their Industry Advisory Council.

PHILADELPHIA, Oct. 29, 2024 /PRNewswire-PRWeb/ -- The Point of Care Marketing Association (POCMA), a nonprofit organization supporting the continued growth of the Point of Care (POC) channel through education and advocacy, has appointed Sandy Weag, EVP, Engagement Strategy & Communications Planning, CMI Media Group, to their Industry Advisory Council. The Industry Advisory Council consists of an elite group of senior leaders across pharmaceutical companies, advertising agencies and other key stakeholder companies in the POC channel. The IAC members serve as a core industry voice in helping POCMA shape the future of the POC channel.

Weag is focused on keeping CMI Media Group, WPP's healthcare specialty agency (NYSE: WPP), on the cutting edge of media strategy within the healthcare space. She has over 20 years of digital pharma and healthcare marketing experience, developing strategic initiatives that deliver results. Weag is driven by a passion for healthcare and a belief that brands can drive better patient outcomes through HCP and consumer engagement.

In addition to Weag's appointment, POCMA has appointed the following CMI Media Group leaders to their advisory committees:

Education

Danielle Hildebrandt Conway, SVP, Engagement Strategy

Anna Ferrandino, Supervisor, Engagement Planning

Measurement & Research

Michael Picciau, Associate Director, Programmatic Media Buying

Justin Savastano, Senior Analyst, Data Analytics

Standards & Solutions

Leanna Chin, VP, Media Coaching & Support

Christine Mormile, Director, Engagement Strategy

Marketing & Communications

Jacob Harrison, Director, E-commerce Investment Strategy

Rob Muller, Director, Engagement Strategy

CMI Media Group's partnership with POCMA offers both organizations ways to stay ahead of industry trends and continue guiding the industry on innovation and education.

CMI Media Group has brought many firsts to healthcare marketing as the premier healthcare-focused media buying and planning resource to the world's game changers in pharma and life sciences. With a deep focus on data, media and technology, the agency has developed proprietary audience tools and expertise that ensure 100% media reach, precision, performance and personalization to healthcare professionals, patients and caregivers – 1-to-1, at scale. To learn more, contact connect@cmimediagroup.com.