Today we'll look at PlanetMedia SA (EPA:ALPLA) and reflect on its potential as an investment. In particular, we'll consider its Return On Capital Employed (ROCE), as that can give us insight into how profitably the company is able to employ capital in its business.

First up, we'll look at what ROCE is and how we calculate it. Second, we'll look at its ROCE compared to similar companies. And finally, we'll look at how its current liabilities are impacting its ROCE.

Return On Capital Employed (ROCE): What is it?

ROCE measures the 'return' (pre-tax profit) a company generates from capital employed in its business. In general, businesses with a higher ROCE are usually better quality. Overall, it is a valuable metric that has its flaws. Author Edwin Whiting says to be careful when comparing the ROCE of different businesses, since 'No two businesses are exactly alike.

How Do You Calculate Return On Capital Employed?

Analysts use this formula to calculate return on capital employed:

Return on Capital Employed = Earnings Before Interest and Tax (EBIT) ÷ (Total Assets - Current Liabilities)

Or for PlanetMedia:

0.079 = €951k ÷ (€16m - €4.2m) (Based on the trailing twelve months to June 2019.)

So, PlanetMedia has an ROCE of 7.9%.

View our latest analysis for PlanetMedia

Is PlanetMedia's ROCE Good?

ROCE is commonly used for comparing the performance of similar businesses. Using our data, PlanetMedia's ROCE appears to be significantly below the 15% average in the Interactive Media and Services industry. This performance could be negative if sustained, as it suggests the business may underperform its industry. Separate from how PlanetMedia stacks up against its industry, its ROCE in absolute terms is mediocre; relative to the returns on government bonds. It is possible that there are more rewarding investments out there.

PlanetMedia's current ROCE of 7.9% is lower than 3 years ago, when the company reported a 23% ROCE. This makes us wonder if the business is facing new challenges. You can click on the image below to see (in greater detail) how PlanetMedia's past growth compares to other companies.

When considering ROCE, bear in mind that it reflects the past and does not necessarily predict the future. Companies in cyclical industries can be difficult to understand using ROCE, as returns typically look high during boom times, and low during busts. This is because ROCE only looks at one year, instead of considering returns across a whole cycle. Future performance is what matters, and you can see analyst predictions in our free report on analyst forecasts for the company.