Premium technology products and solution provider Pitney Bowes Inc. PBI recently launched an innovative solution “Single Customer View”, which will help organizations assess its clients in the digital age.
The software has been built on Pitney Bowes’ commercially successful customer analytics and Master Data Management capabilities platform, Spectrum Technology Platform v11. This platform comes with advanced big data cleansing and matching capabilities that will help in gaining a connected view about any consumer, organization, citizen, patient, or impostor.
Having the ability to design, deliver and evolve relevant information about a customer on a real time basis, the latest offering from Pitney Bowes has been premeditated to provide timely and actionable insights. The benefits of Single Customer View include superior quality customer service, stringent monitoring of fraudulent actions and enhancement of healthcare quality. It will also allow business organizations to collect contextually-relevant customer intelligence that will boost revenues, reduce costs, and alleviate risks.
Most importantly, Pitney Bowes believes that business enterprises are presently only focusing on the handling of “volume, velocity and variety” of big data while missing out the “veracity” in them. Thanks to Single Customer View, organizations will now on be able to gain better customer insights.
Given the dramatic increase in data volumes with the insurgence of smartphones and social media interaction, there is a plethora of customer information that requires meticulous processing. As a matter of fact, Pitney Bowes has gained a major customer in international insurance company MAPFRE and Electronic Health Network. The company believes that its latest offering will gain significant market traction as most business enterprises possess conventional CRM system or E-commerce interactions that produce fragmented consumer records.
Despite strategic product launches and restructuring initiatives, Pitney Bowes’ software business is grappling with multiple macroeconomic issues that are adding to its woes. Moreover, strengthening of the U.S. dollar is particularly proving to be a drag on the Zacks Rank #4 (Sell) company’s e-commerce business.
Some better-ranked stocks in the broader consumer goods space include Lexmark International Inc. LXK, Johnson Outdoors Inc. JOUT and Mattel, Inc. MAT. While Lexmark International and Johnson Outdoors sport a Zacks Rank #1 (Strong Buy), Mattel holds a Zacks Rank #2 (Buy).