In This Article:
November 13th 2023
Photocat Forges Commercial Strategic Partnership with Fibre Reinforcement Consulting Ltd for Comprehensive UK Presence
Roskilde, Denmark. November 13, 2023 – Photocat, a global leader in sustainable photocatalytic solutions, is excited to announce a strategic partnership with UK-based Fibre Reinforcement Consulting Ltd. This collaboration is poised to bring Photocat's full portfolio of cutting-edge photocatalytic solutions to the forefront of the UK's construction and production landscape.
Key Highlights of Commercial Partnership:
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Full Representation of Photocat Portfolio: Fibre Reinforcement Consulting will serve as the exclusive representative of Photocat's entire portfolio of photocatalytic solutions in the UK. This includes innovative products designed to address NOx air pollution, improve air quality, and contribute to sustainable urban development. The partnership agreement is set for 2 years until end of 2025.
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Broad UK Coverage: With a strategic focus on the comprehensive UK coverage, the partnership aims to reach construction and production-related companies across the UK. This broad reach ensures that Photocat's solutions are accessible to a diverse range of industries, fostering sustainable practices and reducing environmental impact.
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Targeting Relevant Governmental Institutions: The collaboration extends its reach to relevant governmental institutions in the UK. By engaging with decision-makers and influencers, Photocat aims to contribute to discussions on air pollution reduction strategies, particularly focusing on bringing down dangerous NOx levels in city centers.
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Combatting NOx Emissions: Photocat is pleased to enter the UK landscape to target decision-makers who play a crucial role in addressing air pollution. The suite of photocatalytic solutions offered by Photocat is poised to make a significant impact on reducing NOx levels, contributing to healthier and more sustainable city environments.
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No Agreed Minimum Sales Quantity for 2023: The partnership is founded on collaboration and target flexibility for 2023. Photocat and Fibre Reinforcement Consulting have mutually agreed that there is no minimum sales quantity requirement for 2023. This approach allows for adaptive strategies tailored to the specific needs of the UK market and to set tangible targets for 2024 and 2025 respectively based on this market mapping.
Quotes from Partners:
Jesper Elsgaard, Chief Business Officer of Photocat A/S, expresses enthusiasm: "We are thrilled to partner with Fibre Reinforcement Consulting to expand our footprint in the UK. Their representation of our full portfolio aligns with our commitment to providing sustainable solutions to combat air pollution."