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Philip Morris and Dave & Buster's Entertainment have been highlighted as Zacks Bull and Bear of the Day

In This Article:

For Immediate Release

Chicago, IL – April 30, 2025 – Zacks Equity Research shares Philip Morris PM as the Bull of the Day and Dave & Buster’s Entertainment PLAY as the Bear of the Day.

Here is a synopsis of all five stocks.

Bull of the Day:

Philip Morris is a leading international tobacco company working to deliver a smoke-free future, evolving its portfolio for the long term to include products outside of the tobacco and nicotine sector.

The stock sports a favorable Zacks Rank #1 (Strong Buy), with earnings expectations moving higher across the board.

In addition to favorable earnings estimate revisions, the stock resides in the Zacks Tobacco industry, which is currently ranked in the top 7% of all Zacks industries. Let’s take a closer look at how the company stacks up.

PM Shares Soar

Philip Morris shares have benefited nicely from its latest set of better-than-expected results, with the company exceeding both consensus EPS and sales expectations. Demand has remained strong for the tobacco titan, with product innovations, namely its smoke-free business (SFB), remaining key for its future.


Shipment volumes for its smoke-free business increased by nearly 15% year-over-year throughout its latest period. Shares have been very strong overall in 2025, gaining more than 40% and widely outperforming relative to the S&P 500.

Further, smoke-free products exceeded 40 billion units for the first time ever throughout its latest FY24, further reflecting the healthy demand picture PM has been enjoying.

Shares currently yield a market-beating 3.5% annually, likely attractive to those with an income-focused approach. And the company has consistently upped its payouts over its history, currently sporting a 2.8% five-year annualized dividend growth rate.

Bottom Line

Investors can implement a stellar strategy to find expected winners by taking advantage of the Zacks Rank – one of the most powerful market tools that provides a massive edge.

The top 5% of all stocks receive the highly coveted Zacks Rank #1 (Strong Buy). These stocks should outperform the market more than any other rank.

Philip Morris is currently a Zack Rank #1 (Strong Buy).

Bear of the Day:

Dave & Buster’s Entertainment is a leading owner and operator of high-volume venues in North America that combine dining and entertainment for both adults and families.
Analysts have taken a bearish stance on the company’s EPS outlook, landing the stock into an unfavorable Zacks Rank #5 (Strong Sell).

Let’s take a closer look at what’s been impacting the company’s outlook.