Perrigo Announces Good Start® and Dr. Browns® Brand Partnership and Launch of Infant Formula Portfolio

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DUBLIN, Sept. 26, 2024 /PRNewswire/ -- Perrigo Company plc (NYSE: PRGO), a leading global provider of Consumer Self-Care Products, today announced a new brand partnership: Good Start®1 and Dr. Brown's®2 infant formula solutions. Good Start®, a trusted infant formula brand for over 50 years, and Dr. Brown's®, makers of the No. 1 pediatrician-recommended baby bottle in the U.S.3, share a long-time mission of creating confident feeding experiences for families.

Perrigo Announces Good Start® and Dr. Browns® Brand Partnership and Launch of Infant Formula Portfolio
Perrigo Announces Good Start® and Dr. Browns® Brand Partnership and Launch of Infant Formula Portfolio

The new Good Start® | Dr. Brown's™ portfolio will offer the same trusted infant formula products as the existing Soothe Pro™ and Gentle Pro™, now with refreshed packaging to celebrate the launch of the new partnership. Good Start® | Dr. Brown's™ infant formulas offer complete nutrition specially formulated for tolerance concerns.

Perrigo Executive Vice President and President of Consumer Self-Care Americas, Triona Schmelter commented, "We are delighted to announce this branded infant formula partnership with the exceptional team at Dr. Brown's®. Formula tolerance issues are the top reason for parents and caregivers to switch formulas 4, and bringing these two trusted infant brands together helps families confidently navigate their baby's formula-feeding journey. This new and innovative Good Start® and Dr. Brown's® partnership epitomizes Perrigo's blended-branded strategy dedicated to consumer led innovation."

"For 25 years, Dr. Brown's® has made innovative feeding products that are trusted by parents and caretakers throughout the world to promote good health and optimal nutrition for babies and toddlers," said Scott Rhodes, Chief Operating Officer at Dr. Brown's®. "Now, by partnering with Good Start ®, we're thrilled to add another offering families can choose to include as part of their feeding journey."

The Good Start® | Dr. Brown's™ infant formula line includes:

  • Soothe Pro™ infant formula: Formulated with probiotic L. reuteri and helps reduce fussiness with the first bottle.5 It provides complete nutrition for babies experiencing gas, fussiness and spit-ups.

  • Gentle Pro™ infant formula: Provides complete nutrition and promotes easy digestion and softer stools.6 Gentle Pro™ includes the probiotic B. lactis, a gut-friendly probiotic like the ones found in breast milk.

  • Soy-ease Pro™ infant formula: Milk and lactose-free, made with 100% plant-based proteins. Provides complete nutrition for babies with fussiness and gas due to milk or lactose sensitivity.

Good Start® and Dr. Brown's® are dedicated to supporting parents, caregivers and the medical community by supporting optimal nutrition solutions.