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Perfect Moment Co-Founder and Chairman Purchases 51,000 Shares of Company Stock in the Open Market

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LONDON, February 26, 2025--(BUSINESS WIRE)--Perfect Moment Ltd. (NYSE American: PMNT), the high-performance, luxury skiwear and lifestyle brand that fuses technical excellence with fashion-led designs, reported that its co-founder and chairman, Max Gottschalk, has increased his ownership in the company through a series of open market purchases.

The purchases were reported in a Form 4 filed with the U.S. Security and Exchange Commission (SEC). According to the filing, on February 25, 2025, the chairman acquired 51,000 shares of the company’s common stock, bringing his beneficial ownership with co-founder and president, Jane Gottschalk, to approximately 4.1 million shares or 24.3% of the shares outstanding.

"These recent personal purchases reflect my great confidence in the future of Perfect Moment, its new leadership and phenomenal growth potential," stated Gottschalk. "I’m especially encouraged by the company’s continued expansion from its strong base in luxury performance skiwear into the broader, faster-growing global luxury outerwear market."

This expansion has included the recent introduction of new year-round products across new categories designed to complement the company’s current Fall/Winter lineup as well as its anticipated Summer 2025 Collection. These products are expanding the brand's appeal from the slope to the city and extending the selling period to throughout the year.

The company has also made a series of strategic moves designed to drive growth and expansion of its brand presence across global markets. It opened seasonal retail stores in New York and London and engaged several new top-tier sales agencies strategically located around the world. The company’s new U.S. distribution center has lowered delivery costs, expanded margins and improved customer experience.

Most recently, the company appointed new senior leadership who have driven growth for other major luxury brands. It also completed the first phase of a multi-channel global co-marketing campaign in collaboration with Diageo (NYSE:DEO), the $61 billion global leader in beverage alcohol and producer of Johnnie Walker, the world’s #1 Scotch Whisky.

"These many positive developments further strengthen my belief in our strategic direction and that we have the right team in place to take the company to the next level," added Gottschalk. "As such, I plan to opportunistically make additional open market purchases as conditions permit."

Details of Perfect Moment stock purchases by management are available in the company’s filings with the SEC at www.sec.gov.