Coca-Cola has released fun new packaging in Britain that allows drinkers to transform its label into a festive bow.
The limited edition "bow bottles" are available from major supermarkets in the region across its 1.75 liter range of drinks.
YouTube user "bulletsonmylife" has posted a video of the process.
Simply peel back the label:
And pull the toggle!
Coca-Cola drinkers are loving their Christmassy creations:
In addition, Coca-Cola is also releasing "premium" one litre glass bottles of Coca-Cola and Diet Coke "for those seeking an extra-special treat for their Christmas dinner table," the company said in a press release.