Technology has leveraged how we shop today, prompting consumers to adopt AI as a smart assistant to navigate the best strategy to find the best deals.

OpenAi and Perplexity AI now have expanded their features to help shoppers navigate sales. ChatGPT even can generate itineraries to find deals, map out store visits and restaurant stops.

Research firm Attest surveyed 2,000 prospective Black Friday shoppers earlier this month and 44 percent of them admitted that they plan to integrate ChatGPT and other integrate AI tools to uncover deals before hitting retail stores.

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In addition, 48 percent already used AI tools to help them researching products before the purchase. And nearly 40% showed a high level of trust to AI tools.

Jim Malervy is a 46-year-old marketing executive from Philadelphia told Bloomberg News that he last year an AI-powered pricing app helped him grab a $50 discount on an iPad for his daughter and this year he's using PayPal (NASDAQ:PYPL)'s Honey to find deals on Barbie doll. Malervy finds AI take the stress out of shopping and help you get the best price.

This article first appeared on GuruFocus.