Feb. 18—LIMA — Spectrum Reach has announced the fifth year of its nationwide small business initiative Pay It Forward.
This year's program will invest more than $3.8 million in free television advertising for 255 eligible small businesses.
"Helping small businesses connect with their customers is at the heart of what we do," said Michael Guth, senior vice president of marketing for Spectrum Reach. "We are dedicated as ever to providing even more local entrepreneurs with the resources and support they need to succeed."
Each local entrepreneur selected to participate in Pay It Forward will receive a free advertising campaign worth up to $15,000, including live and streaming TV, a custom-produced 30-second commercial, expert marketing consultation services and mentoring and educational resources.
Small business owners interested in participating in this year's program can apply on Spectrum's website.
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