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Disney to build a new theme park in Abu Dhabi
FILE - Bob Iger speaks at the Bloomberg Global Business Forum, Sept. 25, 2019, in New York. Iger will remain as CEO of The Walt Disney Co. through the end of 2026, agreeing to a two-year contract extension that will give the entertainment and theme park company some breathing room to find his successor. Disney's board gave Iger their full support, voting unanimously to extend his contract. Shares climbed before the market open on Thursday, July 13, 2023. (AP Photo/Mark Lennihan, File) · LA Times

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Walt Disney Co. plans to expand its empire to the Middle East with a new theme park in Abu Dhabi, United Arab Emirates, the company said Wednesday.

The park will be on Yas Island, which is already home to several theme parks including Ferrari World, Warner Bros. World and SeaWorld.

It will be Disney's 13th theme park and the most significant international expansion since the company unveiled its $5.5-billion Shanghai Disney Resort in 2016.

To build the park, Disney is entering a strategic partnership with Miral, an Abu Dhabi firm specializing in leisure and entertainment locations. Financial details were not disclosed.

Disney will oversee the park's design, license its intellectual property and provide "operational expertise" while Miral provides the capital, construction resources and operational oversight, company Chief Executive Bob Iger said on a Wednesday earnings call with analysts. Disney will collect a royalty from the agreement, he said.

"Disneyland Abu Dhabi will be authentically Disney and distinctly Emirati," Iger said from Abu Dhabi. "It will serve as an oasis of extraordinary Disney entertainment for millions and millions of people in this crossroads of the world."

The decision to expand into the Middle East comes as Disney looks to reach new audiences, particularly those who are interested in attending its theme parks but are too far from its hubs in the U.S., Europe and Asia. Recently, rival Universal announced its own international growth with a planned park in the U.K.

"We felt the best way, obviously, to reach those people is to basically bring our product to them," Iger said.

Abu Dhabi, in particular, has emerged as a hub for leisure and entertainment within the United Arab Emirates, which probably made it an attractive location for Disney.

"It’s a geographic region that Disney needs to be in because they’ve been generating a lot of revenue and expanding in that area from a merchandise and entertainment standpoint for quite a few years," said Dennis Speigel, founder and chief executive of consulting firm International Theme Park Services. "They’re planting the flag.”

Beyond theme parks, the NBA has also established its Middle East hub in Abu Dhabi, though the league received blowback for so-called sportswashing, or allowing a country accused of human rights violations to rebrand itself. Human rights groups have criticized the United Arab Emirates for its constraints on free expression and assembly, as well as its extensive surveillance of its people and treatment of migrant workers. Analysts said it was unclear whether Disney would face similar criticism.