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After Painful Losing Streak, AMC Entertainment Might Actually Be a Buy

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From the onset of Covid-19 to the meme-stock trade, it’s been quite an eventful couple of years for anyone who held shares of global movie-theater chain AMC Entertainment (NYSE:AMC). Suffice it to say that it hasn’t been easy to stay invested in AMC stock, but at least it’s never been boring.

People wearing masks walking past an AMC theater.
People wearing masks walking past an AMC theater.

Source: rblfmr/Shutterstock.com

As broad-market carnage beset Wall Street in December and much of January, it appears that the highest flyers had the hardest landings. Once-touted names have lost much of their value, with meme stocks suddenly falling out of favor and sinking to new short-term lows.

It’s true that many of InvestorPlace‘s contributors tried to warn the readers that this could happen. Still, I’d like to offer some words of solace and even hope for downtrodden, ill-timed AMC stock traders.

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Granted, there’s no guarantee of a turnaround. However, the refinancing efforts of an American movie-theater icon could signal better times ahead for legions of loyal “apes” with multi-bagger ambitions.

A Closer Look at AMC Stock

All of that being said, it really is time to let go of our “moon shot” fantasies. AMC stock’s rally from $2 to $72 would be extremely difficult for the market to replicate.

Consider the math. As of Jan. 25, the stock was trading at roughly $16. It would have to somehow reach $576 to reproduce last year’s 36x move.

A more sensible objective would be for AMC stock to retake the $30 level. That would represent a near share-price doubling, which is nothing to sneeze at.

As far as support levels are concerned, it’s difficult to identify anything meaningful if a stock goes vertical and then crashes. There’s just no “safe zone” to speak of here.

In the final analysis, keep your price targets realistic and always remember that AMC stock is highly speculative. Therefore, all position sizes should be small.

Time to Get Creative

Say what you will about CEO Adam Aron, but there’s no denying that he’s been fairly transparent about AMC Entertainment’s massive debt load.

“In 2020 and early 2021, AMC took on debt at high interest rates to survive,” Aron once admitted. Clearly, with the Covid-19 pandemic keeping moviegoers at home, the company had to do what it had to do.

More recently, there have been signs that people are ready and willing to return to movie theaters. For instance, AMC reported that Spider-Man: No Way Home was the highest-grossing movie title on its opening night in the company’s history for the month of December.