Key Takeaways

• Helen of Troy shares soared Wednesday as the consumer products maker beat profit and sales forecasts after a big miss last quarter.

• The company got a boost from sales of its insulated beverageware and expanded retailer distribution.

• Sales of Beauty & Wellness products fell.

Helen of Troy (HELE) shares soared Wednesday after the maker of consumer products posted better-than-anticipated results on demand for its insulated beverageware.

The OXO parent reported fiscal 2025 second-quarter adjusted earnings per share (EPS) of $1.21, with revenue falling 3.5% year-over-year to $474.2 million. Both exceeded consensus forecasts of analysts polled by Visible Alpha.

Home & Outdoor unit revenue rose 0.8% to $241.9 million on higher sales of insulated beverageware and expanded retailer distribution, especially in the international market. Sales at its Beauty & Wellness division dropped 7.7% to $232.3 million, "due to lower sales of hair appliances, air purifiers, and humidifiers."

CEO Notes Results Achieved 'Despite Persistent Macro Headwinds'

Chief Executive Officer (CEO) Noel Geoffroy said that "despite persistent macro headwinds, we achieved early results on our efforts to 'Reset and Revitalize' our business, driven by improved brand fundamentals, optimized marketing and innovation, and expanded distribution."

Shares of Helen of Troy hit their lowest level in a decade in August, a month after it missed sales and profit estimates for the first quarter, and slashed its guidance. Even with today's nearly 20% gains, they're still down nearly 40% year-to-date.

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