Ortega® Taps Schafer Condon Carter as New Agency of Record

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SCC expands presence in CPG with brand building efforts for the Ortega® brand's wide portfolio of Mexican foods, including America's #1 taco sauce

CHICAGO, Dec. 6, 2024 /PRNewswire/ -- Schafer Condon Carter (SCC), a Chicago-based independent creative agency, is proud to announce its new partnership with Ortega®, a leading brand of Mexican food products including taco shells, taco kits, Mexican seasonings, peppers and the number-one-selling brand of taco sauce in the United States. This collaboration aims to elevate the Ortega® brand's visibility and marks a significant step in SCC's expansion in the food and beverage sector, continuing SCC's legacy of crafting compelling campaigns for beloved brands.

Schafer Condon Carter Logo
Schafer Condon Carter Logo

SCC will lead creative efforts and develop a refreshed media plan to highlight the Ortega® brand's iconic taco sauces and full range of Mexican food products. The initiative aims to engage in-aisle Mexican food consumers through innovative approaches to solidify the Ortega® brand's presence in kitchens everywhere.

"We're thrilled to partner with such a trusted brand in the Mexican food space," said Ben Behrman, CEO and President of SCC. "Our team is eager to leverage our expertise in the food and beverage sector to create a fresh, impactful campaign that deepens the Ortega® brand's connection with consumers."

"The Ortega® brand aligns perfectly with SCC's commitment to creating innovative, bold strategies and award-winning work that drives results," said Craig Miller, Chief Creative Officer at SCC. "Our goal is to reimagine the Ortega® brand by creating a campaign that truly speaks to consumers' love of Mexican food and introduces their products to a new generation of shoppers."

"We are excited to partner with SCC to build on the Ortega® brand's legacy with a forward-thinking, creative approach as we introduce exciting and fun new products to our loyal customers and those discovering us for the first time," said Chris Kirwin, Director of Brand Marketing, B&G Foods. "As a leader in the category with America's #1 Taco Sauce, SCC is the right marketing partner to help us reach even more consumers through a strategic mix of media, compelling creative and experiential marketing that meets them where they are."

To announce this exciting new partnership with the Ortega® brand, the SCC team created a special video — to view, click here.

The Ortega® account marks the latest in a series of new business successes for SCC, which was recently named Agency of Record for the U.S. Highbush Blueberry Council following a nationwide search. SCC is also expanding into the education sector with a national campaign for Fusion Academy, a network of private schools focused on personalized, one-to-one learning for students who learn differently. The campaign debuted at Fusion Academy's internal conference, EPIC!, in October.