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Only thing working Americans find more confusing than how much to save for retirement is understanding teenage lingo, new Voya survey finds

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WINDSOR, Conn., March 20, 2025--(BUSINESS WIRE)--Voya Financial, Inc. (NYSE: VOYA) is releasing findings from a new consumer research survey revealing that, when it comes to knowing how much to save for retirement, working Americans consider the task almost as challenging as understanding teenage "slang" phrases often used by today’s youth. Specifically, Voya’s research found, among benefits-eligible workers, nearly one-third find knowing how much to save for retirement (29%) almost as confusing as teenage slang (32%). Knowing how a health savings account (HSA) works (22%), employee benefits guides (9%) and new phone software updates and features (8%) are also ranked among those items considered most confusing.

Amid challenges of knowing how much to save, Voya’s survey also revealed many Americans believe the economy (61%) and inflation (60%) will have a severe or major impact on their ability to save for retirement. Additionally, nearly half (49%) of Americans "strongly agree" or "agree" their retirement plan savings are the only significant emergency savings they have — an increase from 43% in January 2023 — underscoring a need for ongoing guidance and support to prepare for and protect their retirement savings.

"While many employers continue to evolve their workplace benefits and savings offerings, when it comes to optimizing savings, our data show a clear need for support, and employers can play a critical role in helping their workforce," said Kerry Sette, VP, head of Consumer Insights & Research at Voya Financial. "And, when thinking about the current cost of living, workers are keen to maximize the value of their workplace benefits and savings solutions; the survey found 60% are actively trying to get the most value from their 401(k) contributions and employer matching, HSA contributions (28%) and voluntary and supplemental health insurance benefits (21%). By focusing on the holistic needs of employees, employers can underscore the investment they are making in their workforce and support individuals’ long-term savings goals."

A need for guidance and support

Voya’s research also found seeking support is critical. The survey showed 83% of full- and part-time workers consider receiving guidance for how to optimize their retirement savings and workplace benefits to be "extremely important" or "important," which is not surprising, as fewer workers also agreed they kept their benefits coverages the same as last year (64% compared with 72% in January 2024). Additionally, after the most recent open enrollment period, three-quarters (75%) of benefits-eligible workers expressed interest in support and guidance tools to help them understand how much to set aside for retirement, emergency savings and health care expenses.