Only half of America’s credit card customers believe they can pay off their December balance in full, according to an industry index, signaling a low ebb in “credit card confidence” as the nation emerges from the holidays.
The LendingTree Credit Card Confidence Index, a monthly survey published since 2018 by the personal finance site, dipped to 51% in December, an all-time low.
In a nationally representative survey of 1,514 cardholders, only 51% voiced confidence that they could pay off their card balance this month. In November, the Confidence Index stood at 58%.
If credit card confidence is slipping, many other industry metrics are moving in the opposite direction.
The national credit card balance stands at $1.08 trillion, a record high. The average interest rate has reached 21%, the highest point recorded by the Federal Reserve in nearly three decades of tracking. Some retail cards now charge upwards of 30%.
“It was hard to imagine that growing debt, rising inflation and sky-high interest rates weren’t eventually going to take a toll,” said Matt Schulz, chief credit analyst at LendingTree.
Credit cards are the fastest-rising category of household debt
LendingTree’s index joins a chorus of industry warnings about card debt. A periodic survey by Bankrate found that 47% of cardholders carried debt from month to month in mid-2023, up from 39% at the end of 2021.
The average card customer holds $6,088 in debt, according to a TransUnion report for the third quarter of 2023, up from $5,474 at the same time in 2022.
Credit card debt is rising faster than any other major category of household debt, according to a November report from Wells Fargo Economics.
“I think all this adds up to more people carrying more debt for longer periods of time, and unfortunately, I don’t see any of that reversing any time soon,” said Ted Rossman, a senior industry analyst at Bankrate.
LendingTree began tracking credit card confidence at an opportune moment. Card rates soared in 2022 and 2023 after hovering in the 12% to 15% range through several prior years. The rise mirrored a broader surge in borrowing rates set off by the Fed in a series of historic rate hikes, a campaign triggered, in turn, by rampant inflation.
Before December’s drop, the Credit Card Confidence Index had last hit bottom in June 2022, the month when the annual inflation rate hit a 40-year high of 9.1%. That month, only 53% of cardholders voiced confidence that they could pay off their balances.
The credit card index peaked at 74% confidence in October 2020, a moment of rock-bottom interest rates and federal stimulus relief. The index has gradually declined in every year since, to an annual average of about 66% in 2021, 62% in 2022 and 59% in 2023.